UNSW Visual Style Guide Visual Style Guide | Page 26

Colour

Proportion

Primary palette

Our core colours of yellow and white , with black type , help us to maintain brand attribution through all our communications .

Yellow is our hero brand signifier and should always feature prominently in our work .

1 . Primary

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2 . Accent

Accent palette

Our accent palette represents the idea of Collective Difference and can be used as a complement to our hero yellow .

Each accent colour is designed to sit harmoniously alongside yellow without overpowering or dominating it .

To keep our look professional and fresh we use only one accent colour at a time . We also use caution when placing accent colour on a yellow background .

Each accent colour comes with tints that can be used in combination with other colours .

Accent colours are not assigned to any individual faculty and all colours are available for use by everyone .

Yellow Black White

2 . Secondary Accent 3 . Tertiary Accent

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Visual Style Guide