UNSW Visual Style Guide Visual Style Guide | Page 20

Iconography

Icon style

Icons help us communicate products and services clearly .

Our icons are simple and geometric . They are functional , not decorative .

Remember to limit the use of icons and use imagery where possible for a more emotional outcome .

Our iconography covers education , research , social media , awards , reports , technology and more .

Our principles to select and create new icons are :

1 . Line style Our icons use stylised lines . We don ' t use flat filled shapes or holding shapes .

2 . Mix of straight and round corners Matching the flex of our brand shapes , our icons demonstrate a balance of straight and round corners .

3 . Less is more Avoid unnecessary details , keep it clean and focussed .

While we do not have a single icon library , following these principles will ensure your icons are on brand .

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Visual Style Guide