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Making Good Media
Igniting hope through powerful video storytelling that makes renewable energy futures feel possible – and irresistible
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Research Project
Challenge
Most climate stories focus on fear and loss, which can contribute to inaction and feelings of helplessness. Young people especially struggle to imagine positive futures shaped by renewable energy. This project tackles the lack of hopeful, relatable stories that can inspire action, nurture optimism and build momentum for real change.
Solution
The project creates imaginative, research-informed videos that depict everyday life in renewablepowered futures and finds new ways to explain complex concepts using live cartooning. By combining visual storytelling and speculative design techniques, it reframes climate action as achievable and community driven. These videos are distributed through schools, festivals like SXSW Sydney and online channels to help normalise sustainable behaviours and build a sense of collective agency around the energy transition.
Target customers / end-users
• primary school educators and students seeking engaging sustainability content
• media viewers looking for a more inspiring approach to climate messaging
• policymakers, industry partners and cultural institutions exploring public engagement strategies.
Progress
• three co-authored Non- Traditional Research Outputs and featured at SXSW Sydney in 2024
• partnerships with SXSW Sydney, the Australian Museum, Be The Future and UNSW Digital Grid Futures Institute
• series of short, shareable positive climate future videos with ongoing releases through UNSW social channels and available through YouTube.
Actively implemented
Sustainable transition
Climate & Clean Energy
Making Good Media makes bold videos that imagine positive renewable energy futures. Partnering with Digital Grid Futures Institute, UNSW Innovation Hub and Amplify programs, the team also creates workshops and interactions for school children that reframe climate action as exciting, possible and worth striving for.
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