privacy , finds members of the public are more likely to share personal data if they are clear about what will be done with the information , and are promised the data will be protected .
Subjects will also share personal information if they are already familiar or experienced with the organization in question and are offered some kind of compensation .
The Global Citizens and Data Privacy survey findings suggest that organizations can address fears from consumers by being transparent about what they do with their personal data , by offering guarantees of confidentiality , having a clean security record , or offering financial compensation .
With the implementation of the Data Protection Act 2019 , consumers have increasingly become more aware about data privacy and personal data rights . They are now demanding transparency , accountability , and ethical data practices from organizations , expecting them to handle their personal information responsibly .
In today ’ s digital age , data privacy and security online are more important than ever . Mishandling sensitive information can have severe consequences . This means meeting regulatory responsibilities and putting the customer at the center of everything you do .
By managing these expectations , businesses can build lasting customer relationships and gain a competitive edge . Each organization needs to find its own way of establishing a trusted relationship with respondents .
However , I would highlight the following four factors as being particularly important when it comes to trust , advocacy , and motivation :
Firstly , a public presence gained through participation in global and local polling , for example , will provide a sense of familiarity and a base level of trust for potential research participants . Secondly , there needs to be a continued commitment to participant data security , across all modes of data collection .
Thirdly , there is need to reinforce the sense that each research panelist ’ s opinion is important , and they are an integral part of the market research industry , and through their involvement they are participating in something bigger .
With the implementation of the Data Protection Act 2019 , consumers have increasingly become more aware about data privacy and personal data rights . They are now demanding transparency , accountability , and ethical data practices from organizations , expecting them to handle their personal information responsibly .
Lastly , offering panelists the opportunity to participate in a variety of research activities that can build and sustain their interest is also important . Those in developed markets are likely to be more accustomed to online surveys and therefore may respond well to the variety .
In developing markets , we find a stronger sense that panelists value our panels having a positive impact on society through their everyday business . Receiving answers to any questions or concerns and , not unexpectedly , being rewarded in a timely fashion is also key .
At Ipsos , our aspiration is that by operating as a full-service company owned by market researchers and its own data collection , we create a sense of security in the quality and the rigor of the insights that we provide .
Our research participants have a contract with Ipsos that establishes the rules of engagement : their data and privacy will be protected ( especially in the post- General Data Protection Regulation ( GDPR ) digital ecosystem ), the answers provided will be anonymized and only be used for the purposes of the research study , and their data will be deleted after a specified period , investing in a long-term relationship .
In developed markets , research panelists want to be treated like an important consultant , to know how they influence decisions and to receive rewards that are worth their effort .
We also find that trust and advocacy in developed markets is supported by Ipsos being a brand with which panelists are proud to be associated , supported in many markets by our polling presence . Furthermore , there is the power of personal
identity : it is critical that an individual ’ s opinion is considered important . In certain developing markets where there is a tendency for individuals to define themselves against others , the key drivers for panelists include : Feeling like you are part of something bigger ; knowing how your answers compare to others ’ answers ; and understanding that the purpose of the research will have a positive impact on the lives of others .
For Ipsos panels , it is critical to maintain trust so that panelists remain engaged and motivated to participate . As more than half of Ipsos panelists participate in more than one research panel , it is especially important to keep to high standards and consistently meet respondent expectations .
Reputational equity also brings benefits for attracting and maintaining engagement with respondents . We have found that across all regions , Ipsos shows a strong , established reputation with its panelists , as well as high levels of advocacy .
Brand name awareness and respect also plays a part in this . In markets where Ipsos has a strong presence in polling and in public media releases , resulting in a strong share of voice , Ipsos is as reputable as its associated panel brand .
Brian Awuor has specialties in Financial Management , Negotiation , Regulatory arbitration , Audit and Data Protection . He currently leads the Ipsos in Kenya Finance portfolio as the Chief Financial Officer and Data Protection Officer . You can engage via mail at : Brian . Awuor @ ipsos . com .