Once you have sealed the deal with a gifted writer , you must find the audio-visual geniuses . These are the videographers , photographers , illustrators and graphic designers . They are brilliant minds that bring words to life visually .
You also need a brilliant website developer who will ensure your website is up to date and can make customized changes to your prime online real estate - your website . Lastly , you need someone to manage the global superhighway of social information and influence - social media . You need all these people running your business propaganda machine . Yes , I did call your marketing propaganda - it is .
Synchrony of the team
You need someone to lead and coordinate the team , someone with leadership skills in the team of specialists . However , they do need to know how to brief the other specialists in language and ways that they can guide the creative process .
They are like a conductor in an orchestra of production . All artists must play their best , but in synch and towards a common goal of success .
Resources available for the team This is always where I find many communication specialists hitting a wall . They need specific software such as InDesign , PhotoShop , subscription to iStock or Shutterstock , and the like , but they need access to them . I know some of the subscription costs may seem frivolous , but your communication will always be lackluster if you don ’ t provide access to the tools these professionals need . You need to give to get ; it ’ s an investment .
Support Systems
Many businesses I have encountered , both medium and small , need help with systems set-up . This system ranges from basic operational functions such as finance , procurement procedures of equipment like new cameras , and purchasing new design software to new desktops or laptops .
Some organizations run like mom-andpop stores , meaning if the executives deem it frivolous , they won ’ t buy it , leaving your communication staff in limbo , frustrated and with one foot out the door .
This is not about saying yes to every request of your communication team . It ’ s about ensuring they have the support they need to do their work . Whether it ' s understanding budget allocations and managing expenses with that , it provides annual options for upgrades of updated software and gadgetry and even access to training opportunities to sharpen skills . Compensation
Even with all this figured out , the truth is that you do need to compensate your communication teams accordingly . From the amount of work and energy it takes to create concepts from scratch to running extensive virtual and physical campaigns to promote companies , it takes many a sleepless night to make . Your communication teams deserve the very best in income . It motivates them to do bigger and better .
As you can see , communication is more than just a blog post or a public relations campaign . It is the cogs in the wheel of your organization ' s public perception and a motivator to potential partners and customers to buy , invest or become champions in your work . Now that you know what you need to build a successful communication team , make it happen .
Rose Odengo is seasoned Strategy and Communication Consultant . You can commune with her on this or related matters via email at : Ask @ roseodengo . com .