United Kingdom 2011 - 3 | Página 13

E X P E R I E N C E “Don't underestimate 'Ould Ireland'!" Stephen Brennan, recently appointed representative of Wood-Mizer in Ireland reports that Sean Tiernan’s operation is typical of some Irish firms who have been able to adapt to the country’s financial crisis. He explains: "Rather than buy sawn boards from mills and hardware centres he imports logs from countries like Korea and even the UK and saws them in an affordable and sustainable way. "If he bought-in the lumber ready sawn the supplier would add 30% to the cost. "By cutting timber himself he is able to sell it at a reasonable price to a cash strapped market and stil