UniqIcon Winter 2013-2014 | Page 12

before finally launching my own company was with MAC Cosmetics France a few years ago. From there, I decided to become an international make-up artist. Even if the fashion market is very competitive, I feel that there is a great gap in the market when it comes to the presentation of fashion. In order to get attention in magazines, TV or on stage, our fashion production services cover the final 5 percent towards a great representation of the collection.” What’s your strategy to deal with the clients? “We look to develop a coherent message when it comes to models, the theme and environment and way we present it. Our proposition starts with understanding the designer, understanding his/her collection before creating TO MAKE A FAST AND make-up, hair and environment for the shoot, selecting GREAT MAKE-UP TAKES LESS THAN 10 MINUTES: models and finally applying our services in an integrated manner with our team of specialized artists.” Which are the little things that make you decide “that makeup is just perfect for that girl”? Are there any fixed rules or is it just genius? “When I see a person, I already know in advance the type of make-up I am going to apply and I think that is what we call genius! I think it's essential for a make-up artist to have a strong knowledge of human kind. Make-up has no rules; it's a matter of observation and behavior. Years ago, make-up was defined by the origin, skin color, eyes and hair color. This is certainly the basis. However, we have to push this a bit further by taking also in consideration the look of the person, its behavior, environment and the life-style.” So any easy make-up tips/tricks for busy women who always have to fight against time? “Women in general think it takes time (30min to 1h) to put make-up on. In reality, it's not that long when you know how to do it properly. The advice I give especially to businesswomen is to take private lessons with a Make-up Artist. Practicing every day during a month makes you to become faster and better at doing your own make-up.” 1) Start by your eyes (2 colors for eye shadow + pencil l [