Unilever: Analysis of Market Situation (PEST)
Unilever is a global giant of consumer goods. The renowned producer of food,
beverages, personal care products and cleaning agents. Revenue generation of
Unilever’ personal care products in 2014 amounted 48.44 billion euros
approximately. With over 400 products, Unilever caters in more than 190
countries.
For further elaboration of the market situation of Unilever, let’s study about its
political, economic, social and technological factors.
Political Situation:
Global companies are more prone to varied situation of politics of any foreign
country. To avoid negative impact of politics on the company’s products, Unilever
has developed standard maneuvers. Imports, prices, hiring expatriates and other
factors are controlled locally. It means that the establishment pursue local
investors for investment.
Political parties are not sponsored by Unilever. However, the company use
different tactics to inaugurate resilient grounds and facilitate the commercial
reputation in the management. The company primarily focuses in achieving the
higher business setting.
Economic Situation:
With highly competitive market environments, Unilever faces economic
limitations particularly in Western Europe. European Union free trade policies is
one of the reason. Proctor & Gamble (P&G) is the biggest competitor of Unilever
in European market for the personal goods and health care. It directly effects the
profit potentials of Unilever. France and Netherlands invasion have also become
challenging because of the mounted competition.
Unilever has successfully occupied the market share in many developing countries
of Asia. The company, however, has to deal with reduction of product prices due