Gwynedd Mercy University
AY2020-2021 / Undergraduate Academic Catalog
Research techniques / methods on the collection and analysis of data used as a basis for market identification , product planning , consumer behavior , pricing policy , and sales strategy are studied . Students will learn and use Google Analytics to learn marketing metrics and how the data gained through online research can be used in the marketing management of an online business enterprise . Prerequisites :, BUS-207 ( Required , Previous ).
BUS-410 Online Business Marketing / Mgt Strategies ( 3 ) This course presents theories and applications necessary to develop and manage online digital strategies . Topics include an introduction to e-marketing strategies , e-mail marketing , online advertising , affiliate Marketing , search engine marketing , search engine optimization , social media strategies , crowd sourcing , viral marketing , online reputation management , web public relations , web site design and development theories , web analytics and conversion optimization , mobile marketing strategies and customer experience management . Prerequisites : BUS-207 ( Required , Previous ).
BUS-421 Corporate Studies ( 3 ) This course provides students the opportunity to complete an in-depth study of a service corporation , or several service corporations , so to better understand the integration that is required in management practices within a corporate business structure . The course will focus on the challenges , opportunities and integration of corporate management , administration , marketing , human resource management , leadership and , as applicable , global operations and management . Prerequisites : BUS-101 , BUS-207 , ( Required , Previous ).
BUS-437 Special Topics ( 3 ) This course provides opportunity for investigation of a selected topic or topics designed to integrate and deepen the student ' s comprehension and application of business theory and practice . Prerequisites :
BUS-438 Social Media Marketing ( 3 ) An in-depth study of the theories , processes , and application of social media marketing within an organization . The course will explore strategies to build social communities and better understand its opportunities and organizational impact . The concept of a social business will be studied through the analysis of the approaches to implement social technologies . The course will also explore the planning and implementation processes of social business initiatives . Prerequisites : BUS-207 ( Required , Previous ).
BUS-439 Independent Study ( 1-3 ) This course allows the student to investigate selected topics . Registration with permission of the Dean of the School and the Vice President for Academic Affairs . Prerequisites :
BUS-440 Internship ( 6 ) This is a 240-hour work experience designed to afford the student a practical experience in the application of business techniques and practices . Prerequisites :
BUS-441 Internship ( 3 )
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