Gwynedd Mercy University
AY2020-2021 / Undergraduate Academic Catalog
Risk Management affects the entire organization and is commonly referred to as Enterprise Risk Management ( ERM ). The focus for healthcare organizations is to reduce risk in all areas with the goals of quality improvement and cost reduction . The student will be introduced to the risk management process , current federal and state legislation , cost and benefits of safety programs in the healthcare setting , strategies for medical error and liability reduction , the use of healthcare information technology to reduce risk , current topics in health insurance , and managing risk in integrated healthcare delivery systems . Coursework will include a research paper , case analysis and classroom discussions and presentations . Prerequisites : BUS-101 ( Required , Previous ).
BUS-379 Seminar : Human Resources Development ( 3 ) Policies and programs concerned with the allocation , utilization , development , and maintenance of human resources are presented . A case study approach with emphasis on student research and interaction . Prerequisites : BUS-213 ( Required , Previous ).
BUS-381 Organization Theory and Behavior ( 3 ) This course examines the systematic study of behavior and attitudes in organizations . The question of why people in organizations feel and behave as they do is examined through the study of motivation , communications , personality , leadership , and group dynamics . Prerequisites : BUS-101 , ( Required , Previous ).
BUS-391 Current Business Issues ( 1 ) This course is an independent research paper , which reviews current events in business . Permission of the Dean of the School is required . Prerequisites :
BUS-4000 Seminar : Business Policies & Strategies ( 3 ) Using a business simulation / case approach , this course is a study of management policy as an integrative force to all other functions of businesses ; i . e ., marketing , manufacturing , finance , personnel . The course represents an insight into the strategies behind corporate policies . Prerequisites : BUS-205 , BUS214 , BUS207 , BUS209 ( Required , Previous ).
BUS-4001 Seminar : Business Policies and Strategies ( 4 ) Using a business simulation / case approach , and by integrating learning team experiences with classroom theory this course is a study of management policy as an integrative force to all other functions of businesses ; i . e ., marketing , manufacturing , finance , personnel . The course represents an insight into the strategies behind corporate policies . Prerequisites : ACC 302 , BUS-310 , BUS-323 ( Required , Previous ).
BUS-405 Marketing Decision Making Using Analytic ( 3 ) This course develops a comprehensive overview of marketing strategy . Management decision- making in all areas of marketing is addressed . Strategic planning and implementation in segmentation , product , distribution , promotion , and pricing will be included . Prerequisites : BUS-207 ( Required , Previous ). | BUS-323 ( Required , Previous ).
BUS-407 Marketing Research ( 3 )
183