Gwynedd Mercy University AY2020-2021 / Undergraduate Academic Catalog
Investigation of selected topics . Prerequisites : Junior status . ( Required , Previous ).
BIO-440 Internship ( 3 ) A work experience with a minimum of 120-hours designed to afford the student a practical experience in the application of biological techniques and practices . Prerequisites :
Business
BUS-101 Business Theory ( 3 ) An overview of the theoretical framework and structure of today ' s business environment is studied . Content areas include management , e-business , ethics and social responsibility , business organization , human resource management , international business and current business topics .
BUS-205 Principles of Management ( 3 ) This course requires an analysis of the managerial processes with emphases on the planning , organizing , directing and control functions used by managers to accomplish the goals of the organization . Related behavioral topics will be included in the discussions . Course requirements will include a research paper and Internet assignments . Prerequisites : BUS-101 ( Required , Previous ).
BUS-207 Principles of Marketing ( 3 ) An overview of marketing theory and application in the context of the corporate , global and digital environment is studied . Topics include strategic planning , consumer behavior and customer experience design , business consumer marketing , developing and managing product offerings , marketing research and intelligence , advertising , public relations , sales promotions , pricing strategies and developing a marketing plan .
BUS-209 Business Statistics I ( 3 ) An introductory course in the use of statistics in business . Topics covered include measures of averages and dispersion , probability theory , probability distributions , sampling theory and estimation .
BUS-210 Marketing and Consumer Behavior ( 3 ) An overview of marketing theory in the context of the corporate environment and consumer behavior . Topics include marketing strategy , opportunities , consumer behavior , segmentation , marketing mix , and the external and internal influences on the consumer including the effects of demographics , and social and psychological variables on buyer behavior .
BUS-212 International Business ( 3 ) An overview of the global market and its challenges for the U . S . businessperson . The student will look at the operation of the multinational company , international business activities , agreements between nations and other topics related to participation in global activities . Prerequisites : Main Campus students take BUS-101 ; Graduate and Professional Studies students take BUS-323 ; ( Required , Previous ).
BUS-213 Principles of Human Resource Management ( 3 )
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