BUSINESS
CHOOSE YOUR BUSINESS AREA
Our business degrees are comprehensive and flexible , offering you a range of options to help you develop the skills you ’ ll need to have a successful business career .
With 11 areas of study to choose from , you will have genuine diversity and depth of choice to tailor your course to your interest and goals .
Accountancy
Accountancy is the ability to systematically record , analyse and report financial transactions , and is essential to the success of any business . Learning the foundations of accounting will give you an evergreen edge that makes you a valuable member in any organisation .
Applied economics
Economics considers how individuals , organisations and governments allocate resources to maximise the people ’ s welfare . If you ’ re interested in helping businesses make better decisions and examining the costs and benefits of the economic issues people face , this area is for you .
Banking and financial management
Money matters . You ’ ll study the driving factors behind how money is managed by individuals , families , businesses , non-profits and governments . This will help you gain a current perspective of financial markets , its players and the impact of money on our world ’ s systems today .
Business analytics
Make data work for you . Business analytics involves studying and interpreting data to make the best decisions , for you and your organisation . Having the tools to extract valuable information from data means you ’ ll have unique insights to offer wherever you are .
Business and commerce studies
Seeking a breadth of business knowledge ? This area will give you a broad understanding of contemporary business challenges and build skills and competencies that meet the evolving business and social landscape .
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Digital marketing
The age we ’ re living in is a marketer ’ s dream . No longer limited by geographical or physical boundaries , marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework . If you ’ re interested in selling ideas and influencing trends , this area will provide a window into the stimulating world of marketing today .
Econometrics and business statistics
Apply mathematics to work with data to solve problems and inform critical decision-making . This can explain how people make choices , how the choices of businesses and governments impact individuals , and the impact of economic policies .
Financial technology ( FinTech )
With a growing focus on fintech and startups , Monash is positioning itself at the forefront of innovation and emerging technologies through strategic partnerships with trailblazers such as Cradle , MDEC and Beyond4 . In the ASEAN region alone , the digital economy is forecasted to add an estimated USD1 trillion to regional GDP by 2030 1 . This area will equip you to navigate the digital landscape .
International business management
Get an introduction to the world of leadership and business beyond your shores : how international firms strategise , plan and execute policies and operations . Many businesses compete in international markets and knowing how to navigate the landscape can take you far .
Management
Management revolves largely around business and human behaviour , exploring how people affect an organisation ’ s goals and strategy outcomes . It ’ s perfect for you if you ’ re keen to dive into the ever-evolving relationship between business and people .
Strategic marketing
The bedrock of marketing is value creation , which involves creating , communicating and delivering offerings of value for customers . This area studies an organisation ’ s long-term activities to gain or maintain a competitive advantage , create continuous value for customers and balance shareholder expectations .
1 Digital ASEAN by World Economic Forum
26 UNDERGRADUATE PROSPECTUS 2024