ARTS AND SOCIAL SCIENCES
DURATION : 3 YEARS INTAKE :
FEES :
FEBRUARY , JULY AND OCTOBER
RM40,800 Malaysian student
RM46,080 International student 2024 fees per year
• WORK INTEGRATED LEARNING
CAREER PATHS You can pursue a career in :
• journalism , media , public relations
• marketing , advertising , business research
• consulting , international trade , training and development
• diplomacy , foreign affairs and politics
• production , direction , film , television and video .
BACHELOR OF DIGITAL MEDIA AND COMMUNICATION
KPT / JPT ( R3 / 0323 / 6 / 0039 ) 01 / 30 - MQA / SWA0104
A degree for today ’ s media world .
This specialist course addresses the growing demand for graduates with new and diverse skills in communication , and a critical understanding of how the internet and digital media influences our lives .
You ’ ll build the skills needed to research and analyse the political , social , economic and cultural implications of digital technologies and industries , as well as the ability to design and manage the use of digital technologies to solve social problems .
When you graduate , you ’ ll be prepared for professional environments where the production and distribution of digital media content are integral to the workplace .
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Course structure
The course develops through three themes :
• A core digital media studies component provides you with a firm grasp of digital communication practice and research . You ’ ll learn about the history of the internet and the workings of social media platforms , how to construct and analyse digital objects such as memes , and how to design and execute a digital media research project .
• A component that provides a broader grounding in communication and media studies will teach you the key concepts and developments in media studies . This ensures that you ’ ll graduate with knowledge of how pre-digital and digital media systems are distinct from one another .
• A professional practice component allows you to apply your knowledge of digital and non-digital media systems to real-world situations calling for teamwork , policy design and advanced oral communication skills . You ’ ll also gain valuable work experience by applying for an internship through our extensive network of industry partners .
DURATION : 1 YEAR INTAKE : FEES :
FEBRUARY
RM40,800 Malaysian student
RM46,080 International student 2024 fees per year
CAREER PATHS Due to the highly practical nature of this course , there are no shortages of rewarding career opportunities available to you . Our graduates have found careers in :
• academia
• management consulting
• international trade
• human resources
• corporate research and analysis .
BACHELOR OF ARTS ( HONOURS )
KPT / JPT ( R3 / 220 / 6 / 0018 ) 12 / 26 - MQA / SWA0106
This honours degree is a separate but complementary course to the arts undergraduate degree .
If you have an excellent academic record and are interested in pursuing further education , you can apply to engage in an additional year of coursework study and independent research . Under the guidance of an academic supervisor who ’ s recommended to you by the Honours Committee , you ’ ll design and carry out a research project of your own choosing . This culminates in a research dissertation that provides you with the perfect opportunity to explore and gain a deeper knowledge of a particular area of study that you ’ re interested in .
Areas of study
• Communication
• Global studies
• Gender studies
• Film , television and screen studies
• Psychology .
With the increasingly intersectional nature of these categories , there ’ s truly no limit to the topics that you can work on as part of your dissertation .
Progression to further studies
The honours degree also prepares you to pursue a research degree such as a Doctor of Philosophy ( PhD ).
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24 UNDERGRADUATE PROSPECTUS 2024