Business , Management and Marketing |
BA ( Hons ) Digital Marketing
UCAS code N590
Duration 3 years full time , 4 years sandwich with work placement
Requirements A level : ABB-BBB , BTEC : DDM , Tariff points : 120-128 points from 3 A levels or equivalent .
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What ' s this course about ?
● Gain a solid grounding in marketing theory
● Learn how to use digital tools and media creatively to deliver customer value
● Explore the role of digital marketers , from creating viral videos to personalised content
● Get specialist knowledge of using digital media to influence , persuade and connect across digital platforms
Example placements
● IBM
● Panasonic
● Sony
Example topics
● Digital content creation
● Social media marketing
● Marketing communications
● Digital marketing strategy
● Understanding brands
● Strategic marketing in a global environment
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Course highlights
● Gain valuable experience and broaden your network with an optional yearlong paid marketing work placement
● Get to grips with the latest digital marketing and media software in our computer labs
● Develop the skills to produce content that demands attention and gets viewers clicking
● Learn from experienced marketers and digital media professionals who have a proven track record of success across many sectors
Future opportunities
This course can lead to social media , web or communications roles in industries such as retail , finance and tourism . Our graduates have pursued careers in marketing communications , digital marketing , web design and social media marketing .
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‘ My favourite part of my course is learning new technical creative skills . Before starting , I wasn ’ t sure if I had the right creative or technical skills . I quickly saw that everyone starts off equally and we learn in stages . I was encouraged to be creative at my own pace and this has helped me gain more confidence in my abilities . ’
Sinem Salman
Overall student satisfaction 90 %
National Student Survey 2020
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BA ( Hons ) International Business Communication
UCAS code N121
Duration 3 years full time
Requirements A level : BCC , BTEC : DMM , Tariff points : 104 points to include a minimum of 2 A levels , or successful completion of a recognised University Foundation course , or 1 year of HE study .
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What ' s this course about ?
● Learn the global business language of English as a non-native English speaker
● Gain the knowledge and English language skills to build a career in a global organisation
● Enter the course at the right level for you , depending on your previous study of the English language
● On graduation you ’ ll be able to communicate information , ideas and arguments in English – orally , virtually and in writing – in a multicultural environment
Example topics
● Business and markets in a global environment
● Managing across cultures
● Marketing and communication
● Language of interpersonal communication across cultures
● Business communication
● English language
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Course highlights
● Gain vital problem-solving , decision-making and IT skills
● Choose specialist options in everything from managing in a multicultural environment , to intercultural perspectives on communication
● Enjoy the full support of our lecturers and the University of Portsmouth Global Team
● Join a community of more than 5,200 international and EU students from around 150 countries
Future opportunities
You ’ ll gain the skills and experience for a range of careers , including business , trade , public service , finance , marketing , management and the leisure industry . Some of our graduates have started their own businesses and many go on to postgraduate study .
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‘ My favourite part of my course is the ability to have a global experience through a study abroad placement , as well as having the opportunity to get an industry placement . I fell in love with the city – everything is within walking distance . ’
Marlena Gajda
Overall student satisfaction 100 %
National Student Survey 2020
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Business , Management and Marketing |
Business , Management and Marketing |
BA ( Hons ) International Business
UCAS code N123
Duration 3 years full time , 4 years sandwich with work placement
Requirements A level : ABB-BBB , BTEC : DDM , Tariff points : 120-128 points from 3 A levels or equivalent .
Accredited course
European Foundation for Management Development ( EFMD ) Programme Accreditation System ( EPAS )
Shares a first year with similar courses
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What ' s this course about ?
● Learn about global markets and the worldwide supply chain
● Explore developing businesses across borders
● Look into dealing with international business issues
● Gain cross-cultural commercial awareness , enhanced by a mandatory study abroad year with priority at partner destinations
Example placements
● L ' Oreal
● IMB
● Unilever
Example topics
● Economics for business
● International exchange workshop
● Managing people in organisations
● Cross-cultural awareness for business
● Global business sustainability and responsibility
● Strategic and international management
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Course highlights
● Expand your learning with your second year spent at partner universities in the USA , Canada , Australia , Europe or the Far East , with the choice of one or two destinations
● Enhance your employability skills and gain valuable work experience with an optional paid work placement , overseas or within the UK
● Flexibility to choose from a wide range of modules in year two and three
● With a shared first year with other courses in the Business School , you ' ll have the option to transfer to a related degree
Future opportunities
This course is an excellent springboard for a range of careers and you ’ ll be particularly suited to work in multinational organisations . Our graduates have forged a variety of careers including commercial officer , corporate financial specialist , account director , project manager and data analyst .
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‘ What I enjoy most about the course is the fact I get to take a year abroad to further increase my level of understanding regarding the course and expand my cultural awareness and knowledge to a new and exciting location . ’
Theo Algar
Overall student satisfaction 93 %
National Student Survey 2020
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BA ( Hons ) Marketing
UCAS code N500
Duration 3 years full time , 4 years sandwich with work placement
Requirements A level : ABB-BBB , BTEC : DDM , Tariff points : 120-128 points from 3 A levels or equivalent .
Accredited course
European Foundation for Management Development ( EFMD ) Programme Accreditation System ( EPAS )
Shares a first year with similar courses
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What ' s this course about ?
● Understand the role of marketing in a business context
● Learn to understand different markets and why this is essential for successful marketing
● Create effective marketing strategies and communications
● Hone your creativity , critical analysis , problemsolving , teamwork and communication skills
Example placements
● Warner Bros
● Nissan
● Renault
Example topics
● Marketing communications
● Advertising
● Understanding brands
● Digital marketing
● Creative communications
● Understanding consumers
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Course highlights
● Apply your knowledge and gain practical experience by working with local businesses on live client projects
● Learn how organisations engage with customers through digital and traditional channels
● Gain valuable experience and increase your employability with a yearlong paid marketing work placement
● Tailor your studies by choosing modules that match your career aspirations , strengths and interests
● Option to study for a year at a partner university in the USA , Canada , Australia , Europe or Asia
● With a shared first year with other courses in the Business School , you ' ll have the option to transfer to a related degree
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‘ I chose my course because of the variety of options , a great reputation and a stellar support system . ’
Joseph Economos
Future opportunities Be prepared for a range of marketing roles , including those in creative environments . Our graduates have pursued careers in product management , marketing research , advertising , public relations , sales and digital marketing , both in-house and agency side , including Grey London .
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Business , Management and Marketing |
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+ 44 ( 0 ) 23 9284 4444 | myport @ port . ac . uk | port . ac . uk |
For opportunities to study or work abroad , see page 16 for details |
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