Undergraduate Prospectus 2021 | Page 21

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

KPT / JPT ( R2 / 220 / 6 / 0012 ) 01 / 25 - MQA / SWA0104
Acquire a well-rounded understanding of developments in digital communications worldwide .
This specialist course imparts a strategic and critical understanding of the role of mediated communication in society , and the new dynamics introduced by the internet and digital media . You ’ ll build your capabilities with hands-on and workplace learning , case studies and research under the tutelage of internationally-renowned digital media researchers and experienced teachers .
When you graduate , you ’ ll be prepared for professional environments where the production and distribution of digital media content are integral to the workplace .
Course structure
The course develops through three themes :
A core digital media studies component These units provide you with a solid grounding in digital communication practice and research . You ’ ll learn about the history of the internet ’ s development worldwide , become adept at constructing and analysing digital objects such as memes , learn about the workings of e-commerce and social media platforms , and gain experience in executing a digital media research project .
A component that provides a broader grounding in communication and media studies The core digital media units dovetail with those that equip you with key concepts and developments in media studies , as well as media policy . The inclusion of this stream ensures that you ’ ll graduate with a holistic understanding of the broader media landscapes that digital media inhabit .
Entry requirements
Qualification Monash University Foundation Year 1 60 % GCE A Level 7 ATAR 70 Hong Kong Diploma of Secondary Education 16 Indian School Certificate Examination 60 % All India Senior School Certificate Examination 66 % SMA3 , Indonesia International Baccalaureate Diploma ( IB Diploma ) 25 STPM , Malaysia 7.3 UEC , Malaysia 6
Program Matrikulasi ( Matriculation Program ), Malaysia 2
Ontario Secondary School Diploma 75.4 %
Sri Lankan General Certificate of Education ( Advanced Level ) 9
High School Diploma , Vietnam 8 UNSW Foundation Studies 6.5 Foundation in Arts , Sunway College 60 %
Foundation in Science and Technology , Sunway College 60 %
Diploma of Higher Education Studies ( DHES ) 2 50 % Monash College Diploma Part 1 3 , 4 80 % Monash College Diploma Part 2 2 , 3 50 %
Prerequisites
English : Monash ’ s minimum requirements apply .
3 years
CAREER PATHS This course equips you with a skill set and knowledge that is future-oriented and adaptable to a wide range of industries , including heavy industries , media industries , service industries , as well as those involving fast-moving consumer goods . You ’ ll gain a blend of organisational , technical , communication and research skills that are especially suited to senior positions in the following areas :
• public relations
• corporate communications
• marketing and advertising
• policy development
• human relations and management
• research
February , July and October
RM37,132 Malaysian student
RM42,446 International student 2021 fees per year
Work integrated learning
• editing and writing .
ARTS AND SOCIAL SCIENCES
A professional practice component that provides opportunities to apply your knowledge to workplace situations This stream allows you to apply your knowledge to real-world situations calling for teamwork , policy design and advanced oral communication skills . You ’ ll also gain valuable work experience by applying for an internship through our extensive network of industry partners .
1 The undergraduate entry requirements published in this guide are for students commencing the MUFY program in 2021 . 2 Diploma of Higher Education Studies and Monash College Diploma Part 2 provide a pathway into the second year of the corresponding undergraduate studies . 3 The Monash College Diploma Part 1 and 2 entry requirements published in this guide are for students commencing their undergraduate destination degree in 2021 . 4 Monash College Diploma Part 1 provides a pathway into the first year of the corresponding undergraduate studies . ∆ Please refer to priorstudy . monash . edu / prior-study / for the entry score .
UNDERGRADUATE PROSPECTUS 2021
19