3 years
February, July and October
RM37,132 Malaysian student
RM42,446 International student KPT/JPT (R2/220/6/0012) 01/25 - MQA/SWA0104
2020 fees per year Acquire a well-rounded understanding of
developments in digital communications
worldwide.
Work integrated learning
CAREER PATHS
This course equips you with a skill set
and knowledge that’s future-oriented
and adaptable to a wide range of
industries, including heavy industries,
media industries, service industries,
as well as those involving fast-moving
consumer goods. You’ll gain a blend
of organisational, technical,
communication and research skills
that are especially suited to senior
positions in the following areas:
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BACHELOR OF DIGITAL
MEDIA AND COMMUNICATION
public relations
corporate communications
marketing and advertising
policy development
human relations and management
research
editing and writing.
You’ll build your capabilities with hands-on and
workplace learning, case studies and research
under the tutelage of our academic staff who are
internationally-renowned digital media
researchers and experienced teachers.
A professional practice component that
provides opportunities to apply your
knowledge to workplace situations
This stream allows you to apply your knowledge
to real-world situations calling for teamwork,
policy design and advanced oral communication
skills. You’ll also gain valuable work experience by
applying for an internship through our extensive
network of industry partners.
The course comprises 24 units (144 credit points)
that are divided into the following streams:
Course structure
The course develops through three themes:
A core digital media studies component
These units provide you with a solid grounding in
digital communication practice and research.
You’ll learn about the history of the internet’s
development worldwide, become adept at
constructing and analysing digital objects such as
memes, learn about the workings of e-commerce
and social media platforms, and gain experience
in executing a digital media research project.
• eight units (48 credit points) in digital media
studies
• four units (24 credit points) in fundamentals of
communications and media studies
• four professional practice units (24 credit
points)
• eight elective units (48 credit points) that can
be taken from any school.
A component that provides a broader
grounding in communication and
media studies
The core digital media units dovetail with those
that equip you with key concepts and
developments in media studies, as well as media
policy. The inclusion of this stream ensures that
you’ll graduate with an holistic understanding
of the broader media landscapes that digital
media inhabit.
This is what the course will look like
Year 1
Semester 1 Fundamentals
in communication
and media studies Digital media core Free elective Free elective
Semester 2 Fundamentals
in communication
and media studies Digital media core Free elective Free elective
Semester 1 Digital media core Digital media core Professional practice Free elective
Semester 2 Fundamentals
in communication
and media studies Digital media core Digital media core
Year 2
Summer semester
Professional practice
Year 3
28
UNDERGRADUATE PROSPECTUS 2020
Semester 1 Digital media core Professional practice Fundamentals
in communication
and media studies Free elective
Semester 2 Digital media core Professional practice Free elective Free elective