Double degree
4 years
February, July and October
RM38,213 Malaysian student
RM43,680 International student
2020 fees per year
Professionally accredited
Work placement program
CAREER PATHS
Graduates can explore many roles in:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
financial analysis
human resources
public relations
marketing
accountancy
international trade
administration
advertising
journalism
publishing
editing
writing
corporate communications
multimedia
tourism.
NOTE
This double degree will be known as
Bachelor of Business and Commerce
and Bachelor of Digital Media and
Communication in 2020, upon
approval from the Ministry of
Education Malaysia.
BACHELOR OF BUSINESS
AND COMMERCE
AND BACHELOR OF
DIGITAL MEDIA AND
COMMUNICATION
KPT/JPT (R2/340/6/0099) 10/21 - MQA/SWA0109
Broaden your career options by combining
business and commerce with digital
media and communication.
This double degree offers a world-class education
in the economic, political, legal, social, cultural
and technological principles that exist around the
world, while giving you a strategic and critical
understanding of the role of mediated
communication in society.
You’ll gain all the benefits of each degree course,
and be fully equipped to pursue a career in either
field or to combine your knowledge from both to
gain a competitive edge in today’s interconnected
industries.
Areas of study
BUSINESS AND COMMERCE
Designed to provide you with high-level skills
in a range of key business disciplines, this course
will equip you to work in and manage different
functions across an organisation. It blends
a conceptual theoretical framework with practical
applications, providing both a broad basis for
business and commerce study and a more
specific knowledge of your selected major(s).
We offer nine majors in:
•
•
•
•
•
•
•
•
•
70
UNDERGRADUATE PROSPECTUS 2020
Accountancy
Applied economics
Banking and financial management
Business analytics
Business law and taxation
Econometics and business statistics
International business management
Management
Strategic marketing.
COMMUNICATION
You’ll explore the workings of the media and
develop your knowledge and skills in describing
and analysing the organisation, processes, uses
and effects of traditional and new communications
technologies such as print, television, film,
electronic and digital media, and the complex
relationships between audiences, producers and
policymakers. You’ll learn to critically analyse the
media, the structure of communications
industries, and the relations between media,
culture and power in global and local contexts.
We offer 12 units, including:
•
•
•
•
•
•
•
•
•
•
•
•
Media studies
Communication technologies and practices
Contemporary media theory
Freedom and control in the media
Introduction to internet studies
Digital media 1
Digital screens
Digital media 2
Youth and mobile media
Research methods in the social sciences
Digital society: Engaging with the world
Reading social media: sociotechnological
literacies.