Undergraduate Prospectus 2020 Keele Undergraduate Propsectus 2020 | Page 169

Film, Media, Music and Music Technology | 179
Business Management and Media
BA (Hons)
Why study this course?
You will acquire a solid understanding of how business enterprises work in
tandem with popular media and culture. You will develop a range of theoretical,
practical and creative skills by learning how organisations operate and achieve
success, and by building your understanding of communication techniques and
global information flows.
The Business Management and Media programme at Keele combines
learning about the practicalities of business management with critical
insights into the power of media. By looking closely at phenomena
such as advertising and social networking, you will learn how these
can influence individuals and societies. You will pay particular attention
to how media, culture and creative practice works in the context of
management, looking at how businesses operate in terms of marketing,
finance and human resource management, as well as how they interface
with social, cultural and political contexts. In particular, you will
understand how businesses communicate with their audiences, and how
they interact with, and even help to create, aspects of culture through
branding, strategy and information management. This course can be
combined with a placement year, the opportunity to study abroad and
the chance to acquire and develop skills in international languages.
What will this mean for my future?
As a graduate of this programme you should become a creative and
critical thinker, a competent practitioner of media with the skills needed
to manage production processes. You will be able to reflect on your
skills within a broader business context and possess an understanding
of the practicalities of accounting, human resources, marketing and
management.
INDICATIVE MODULES
First Year
• Digital Video
• The Photographic Message
• Management in Context (I and II)
• Contesting Popular Culture
Second Year
• Creating Awareness Campaigns
• Organisational Behaviour
• Operations and Quality Management
• Business Ethics
Third Year
• Business Strategy
• Media Dissertation
• Sustained Media Practice
(Media Project)
• Management of Diversity
KEY INFORMATION
UCAS Code - PN31
Foundation Year
Yes
Indicative entry
requirements
Combined Honours
A level: BBC-CCC
BTEC: DMM-MMM
Course duration
3 years or 4 years
with an international
or placement year
Study abroad
Yes
International Year
Yes
Learn a Language
Yes
For information on courses that combine subjects please visit keele.ac.uk/ugcourses