Double degree
4 years
February, July and October
RM 37,100 Malaysian Student
RM 41,600 International Student
2019 fees p.a.
Professionally accredited
Work placement program
BACHELOR OF BUSINESS
AND COMMERCE
AND BACHELOR OF
COMMUNICATION
AND MEDIA STUDIES
KPT/JPT (R2/340/6/0099) 10/21 - MQA/SWA0109
Business and commerce and communication is
a great combination. This double degree course
is designed to offer a world-class education in
the economic, political, legal, social, cultural,
and technological principles that exist around
the world and to enable you to develop
a strategic and critical understanding of the role
of mediated communication in society.
You will gain all the benefits of each degree
course and be fully equipped to pursue a career
in either field separately or to combine the two in
your chosen career.
CAREER PATHS
Graduates can explore many roles,
such as:
> Financial analysis
> Human resources
> Public relations
> Marketing
> Accountancy
> International trade
> Administration
> Advertising
> Journalism
> Publishing
> Editing
> Writing
> Corporate communications
> Multimedia
> Tourism
70 UNDERGRADUATE PROSPECTUS 2019
COMMUNICATION
In the communication course, you will explore
the workings of the media and develop your
knowledge and skills in describing and analysing
the organisation, processes, uses and effects of
traditional and new communications
technologies such as print, television, film,
electronic and digital media, and the complex
relationships between audiences, producers and
policy-makers. You will learn to critically analyse
the media, the structure of communications
industries, and the relations between media,
culture and power in global and local contexts.
Areas of study We offer eight units in:
BUSINESS AND COMMERCE
Designed to provide you with high-level skills
in a range of key business disciplines, this
component will equip you to work in and
manage different functions across
an organisation. It blends a conceptual
theoretical framework with practical
applications, providing both a broad basis for
business and commerce study and the more
specific knowledge of your selected major(s). > Media studies
We offer nine majors in:
> Accountancy
> Applied economics
> Banking and financial management
> Business analytics
> Business law and taxation
> Econometics and business statistics
> International business management
> Management
> Strategic marketing
> Communication technologies and practices
> Youth media
> Media texts
> Media audiences
> Media, culture, power
> Cultural and communication policy
> Authorship and writing