RANKED TOP 100 IN THE WORLD
FOR COMMUNICATION AND
MEDIA STUDIES
QS World University Rankings by Subject 2019
BACHELOR OF DIGITAL
MEDIA AND COMMUNICATION
KPT/JPT (R/220/6/0012) 01/20 - MQA/SWA0104
3 years
February, July and October
RM 36,050 Malaysian Student
RM 40,425 International Student
2019 fees p.a.
Work integrated units
Acquire a well-rounded understanding of
developments in digital communications
worldwide.
You'll build your capabilities with hands-on and
workplace learning, case studies and research
under the tutelage of our academic staff who
are internationally renowned digital media
researchers and experienced teachers.
Course structure
The course develops through three themes:
CAREER PATHS
This course equips you with a skill set
and knowledge that is future-oriented
and adaptable to a wide range of
industries, including heavy industries,
media industries, service industries, as
well as those involving fast-moving
consumer goods. You'll gain a blend of
organisational, technical, communication
and research skills that are especially
suited to senior positions in the following
areas:
> Public relations
> Corporate communications
> Marketing and advertising
> Policy development
> Human relations and management
> Research
> Editing and writing
A core digital media studies component
These units provide you with a solid grounding
in digital communication practice and research.
You'll learn about the history of the internet’s
development worldwide, become adept at
constructing and analysing digital objects such
as memes, learn about the workings of
e-commerce and social media platforms, and
gain experience in executing a digital media
research project.
A professional practice component that
provides opportunities to apply your
knowledge to workplace situations
This stream allows you to apply your knowledge
to real-world situations calling for teamwork,
policy design and advanced oral communication
skills. You'll also gain valuable work experience
by applying for an internship through our
extensive network of industry partners.
The course comprises 24 units (144 credit
points) that are divided into the following
streams:
> Eight units (48 credit points) in digital media
studies
> Four units (24 credit points) in fundamentals
of communications and media studies
> Four professional practice units (24 credit
points)
> Eight elective units (48 credit points) that can
be taken from any school.
A component that provides a broader
grounding in communication and
media studies
The core digital media units dovetail with those
that equip you with key concepts and
developments in media studies, as well as
media policy. The inclusion of this stream
ensures that you will graduate with an holistic
understanding of the broader media landscapes
that digital media inhabit.
This is what the course will look like
Year 1
Semester 1 Fundamentals
in communication
and media studies Digital media core Free elective Free elective
Semester 2 Fundamentals
in communication
and media studies Digital media core Free elective Free elective
Semester 1 Digital media core Digital media core Professional practice Free elective
Semester 2 Fundamentals
in communication
and media studies Digital media core Digital media core
Year 2
Summer Semester
Professional practice
Year 3
28 UNDERGRADUATE PROSPECTUS 2019
Semester 1 Digital media core Professional practice Fundamentals
in communication
and media studies Free elective
Semester 2 Digital media core Professional practice Free elective Free elective