Undergraduate Prospectus 2018 (July 2018) | Página 26

Arts and Social Sciences Bachelor of Communication and Media Studies KPT/JPT (R/220/6/0012) 01/20 - MQA/SWA0104 3 years February, July and October Malaysian Student $ RM 35,000 International Student RM 38,500 2018 fees per year You will explore the recent developments and trends around the world that involve communication and media practitioners, organisations and industries. This course combines both the practical and theoretical aspects of traditional and new media of the field of study using new and innovative teaching and learning methodologies in the classroom. Among other key issues, you will learn the media’s role in shaping local and global social, economic and political trends. Areas of Study The course develops through two themes: ● Communication and media studies as the core ● One complementary study area in either global studies or screen studies You can choose to specialise in one of the two fields of study below: Both themes come together in the third year, capstone units, which design to emphasise the intertwining of communication with all aspects of human society. The course is made up of 24 units that are divided into the following streams: ● Global studies in communication and media or ● Eight units in communication and media studies ● Communication, media and screen studies. ● Five units in the complementary study area with either a focus on global studies or screen studies To complete your degree, you will also take on three other units known as the capstone units. These are specially designed to help you consolidate the course's diverse points of learning. ● Three capstone units that respectively deal with policy issues, the impact of social media, and the management of crisis ● Eight elective units which can be taken from the Arts or another School Career Paths You could work in: ● Journalism ● Publishing ● Editing and writing ● Public relations ● Corporate communications ● Marketing and advertising ● Multimedia ● Community affairs ● Education and media services ● Television and radio Global Studies in Communication and Media A specialisation in global studies complements the communication and media core by allowing you to understand the role of media institutions such as news organisations and social networks in disseminating sociocultural, economic, and political messages and ideas. You’ll explore ideas surround the power of media actors and organisations in addressing national, regional and global issues and problems. Not only will you understand key theoretical knowledge surrounding the use of new media today, but also how practical aspects of media studies are changing global landscapes. The capstone units are unique in bringing these two aspects together in your final year. This is what the course will look like: Year 1 Core Core Global studies Global studies Free Elective Free Elective Free Elective Free Elective Year 2 Core Core Core Core Global studies Global studies Free Elective Free Elective Year 3 Core Core Global studies Capstone unit Capstone unit Capstone unit Free Elective Free Elective Communication, Media and Screen Studies This specialisation combines the study of communication and media with film and television studies, and other related new screen technologies with historical, textual and critical approaches. This is what the course will look like: 24 Undergraduate Prospectus 2018 Year 1 Core Core Screen studies Screen studies Free Elective Free Elective Free Elective Free Elective Year 2 Core Core Core Core Screen studies Free Elective Free Elective Free Elective Year 3 Core Core Screen studies Screen studies Capstone unit Capstone unit Capstone unit Free Elective