SPMT-305 |
Sport Sales , Sponsorship , Revenue Strat The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry . Students will learn how to develop the skills essential to effectively build sales and revenue within a sport business and leverage the various revenue producing opportunities within a sports organization . The course will explore critical factors in successfully negotiating , growing , and renewing sales with both consumers and corporate partners through exploration of techniques used to sell and generate revenue in the sports business cycle . Topics include sales proposal development , sponsor solicitation , licensing rights , new business development , endorsements and merchandising , commercialization of technology , and corporate partnerships . Students will complete role play scenarios , compete in a sales competition , and utilize oral and written communications for evaluation . |
3.00 |
Take SPM
Previous
|