MKT-305 |
Crm Technology and Strategy |
Customer Managed Relationship ( CMR ) marketing puts the customer and their preferences at the forefront of how corporations conduct business . Operational , analytic , and collaborative systems allow departments to communicate effectively with consumers and build relationships . Throughout this course , students will utilize Salesforce , an industry-leading CRM software platform , to source , manage , and employ relevant information to engage a target audience . |
MKT-322 |
Professional Selling |
Sales is one of many channels in the marketing mix used to reach potential consumers . In this course , students will learn how to use customer analytics , prospect for customers using email and social media , and provide value to meet individual customer needs . There will be an opportunity to sharpen negotiating , presentation , and listening skills relevant to sales roles and future job interviews across various industries . |