Undergraduate Catalog 2023-2024 | Page 437

MARKETING
Bachelor of Science 2023-2024 Curriculum
MKTG . BS
A student must complete the course and credit requirements as defined on this curriculum sheet to be a candidate for the Bachelor of Science in Marketing . Additional policies and procedures may be found in the current University Catalog .
GMC : Growing Mercy Connections MAJOR
GENERAL EDUCATION AND CORE CURRICULUM
Prerequisites - 3 Credits
MKT207
Principles of Marketing
3
Skills for Exploring - 6 Credits
UNV100
Gmercyu Success
2
Foundations of Business - 13 credits
UNV101
Gmercyu Service
1
BUS101
Business Issues & Trends
1
ENG101
College English
3
ECN102
Microeconomics
3
ACC105
Principles of Accounting I
3
Signature Seminar - 6 Credits
BUS212
International Business
3
Seminar
3
BUS 213
Human Resources and Professional Communication
3
Seminar
3
Business Requirement - 15 credits
Exploring Society and Global Diversity - 9 Credits
BUS205
Principles of Management
3
HIS
History Elective
3
BUS209
Business Statistics I
3
PSY , SOC , POL , or GEO
3
BUS230
Business Law & Ethics
3
HIS , PSY , SOC , POL , or GEO
3
BUS310
Principles of Finance
3
ECN103
Macroeconomics
3
Exploring the Natural World , Mathematics & Technology - 9 Credits
BIO , CHM , PHY , or SCI
3
Marketing Core - 27 Credits
MTH
Math Elective
3
MKT333
Advertising / Digital Promotion Design
3
CIS
CIS Elective
3
MKT334
Consumer & Buyer Behavior
3
MKT410
Marketing and Digital Media
3
Exploring the Spiritual World - 9 Credits
MKT438
Social Media Marketing
3
PHL
Philosophy Elective
3
MKT4000
Marketing Research and Analytics Capstone
3
RS
Religious Studies Elective
3
COMD300
Online Content and Search Engine Optimizaition
3
RS or PHL Elective 3 COMD200 Digital Analytics & Visualization 3
Exploring the Arts and the Imagination - 9 Credits
MKT441 Internship 3
MKT305 CRM Technology and Strategy 3
ENG200 Public Speaking 3 Major Elective , Choose 2 courses -- 6 credits
ENG
ENG Elective
3
MKT437
Special Topics ( with advisor approval )
3
ENG , MUS , ART , or Language
3
MKT322
Professional Selling
3
SPMT351
Strategic Sports Marketing
3
Open Elective - 8 credits
BUS214
Business Law and Ethics
3
Elective
3
BUS340
Business Statistics II
3
Elective
3
COMD304
Social Media Law & Ethics
3
Elective 2 COMD206 Public Relations 3
BUS437
Special Topics
3
Internship - One internship is required .
BUS318
Operations Management
3
Grade / GPA Requirement - The minimum passing grade within the major is C ( a grade of C- is not acceptable ). The minimum major GPA is 2.0 and minimum cumulative GPA is 2.0 .
Credit Requirements - A minimum of 120 credits is required for the bachelor degree .
Office of the Registrar 7 / 18 / 2023