MKT407
Marketing Research and Analytics Capstone
You have created , built , and designed the perfect product 3.00 MKT207 and service ; now what ? How do you find your audience and begin to sell your innovation ? How do you continue to innovate and keep your service relevant ? Market research encompasses gathering information through primary and secondary data to help you understand your target market and the customer experience you are trying to fulfill . This course will focus on research techniques and technology for gathering , developing , and analyzing needs . Students will be able to discover statistical and analytic tools , such as R , Python , and Tableau , used by industry experts . This foundation will culminate in a primary research project for submission to the University Research Conference .
MKT410
Marketing and Digital Media Digital technology has changed how consumers search for information , buy products and services , and interact with companies daily . These technologies also provide firms with abundant data , allowing them to connect with their consumers in myriad ways through multiple platforms . Through a case analysis approach , this course will cover outbound marketing , inbound marketing , mobile technology , privacy , and metrics to assess the effectiveness of digital campaigns . Students will obtain professional certification and create a digital marketing plan .
3.00 MKT207