Undergraduate Catalog 2023-2024 | Page 239

COMD-300
Online Content and Search Engine Optimization
Online content -- video , blogs , images , podcasts and more --- are often designed to reach targeted audiences to nurture relationships and lead online consumers to conversion . In this coures , students learn content development skills that connect communication objectives to innovative , research-based strategies including search engine optimization . Hands-on content assignments address building awareness and social communities as well as e-commerce and conversion . Projects will be incorporated into students ' online digital portfolios . Opportunity to earn industry-recognized certifications .
3.00
COMD-301
Podcasting
Podcasting in journalism , publishing and promoting continues to grow . In this course , students will build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts . We will explore planning , recording , interviewing , editing , structure and storytelling along with technical concepts . Hosting , distribution and monetizing will also be covered .
COMD-302
Video Production & Editing
Students will learn video production in both the studio and in the field , with a focus on framing , lighting , microphone placement , composition , audio for video , and more . We will also cover post-production , editing strategies and story-telling . This is a hands-on course . Opportunity to earn YouTube Certification .
COMD-303
Media Ethics
In this course , students examine ethical standards and practices in mass media , as well as the key ethical issues confronting mass communicators today . Case studies , ethical decision- making models , and industry standards will be used to show the impact of decisions media professionals make .
3.00 Take COMD-201 . ( Required , Previous ).
3.00 Take COMD-201 . ( Required , Previous ).
3.00