Undergraduate Catalog 2022-2023 | Page 377

MARKETING Concentration in Digital Communications
Bachelor of Science
School of Business and Education
2022-2023 Curriculum MKDC . BS
A student must complete the course and credit requirements as defined on this curriculum sheet to be a candidate for the Bachelor of Science in Marketing with a concentration in Digital Communications . Additional policies and procedures may be found in the current University Catalog .
GMC : Growing Mercy Connections GENERAL EDUCATION AND CORE CURRICULUM
Skills for Exploring - 6 Credits
FYE1000 First Year Experience
2
FYE1001 First Year Experience Service
1
ENG101
College English
3
Signature Seminar - 6 Credits
Seminar
3
Seminar
3
Exploring Society and Global Diversity - 9 Credits
HIS
History Elective
3
PSY , SOC , POL , or GEO
3
HIS , PSY , SOC , POL , or GEO
3
Exploring the Natural World , Mathematics & Technology - 9 Credits
BIO , CHM , PHY , or SCI
3
MTH
Math Elective
3
CIS
CIS Elective
3
Exploring the Spiritual World - 9 Credits
PHL
Philosophy Elective
3
RS
Religious Studies Elective
3
RS or PHL Elective
3
Exploring the Arts and the Imagination - 9 Credits
ENG200
Public Speaking
3
ENG
ENG Elective
3
ENG , MUS , ART , or Language
3
Open Elective -3 credits Elective 3
MAJOR
Prerequisites - 15 Credits
ACC105
Principles of Accounting I
3
ACC106
Principles of Accounting II
3
BUS101
Business Theory
3
ECN102
Microeconomics
3
ECN103
Macroeconomics
3
Management Core - 21 Credits
BUS205
Principles of Management
3
BUS209
Business Statistics I
3
BUS212
International Business
3
BUS214
Business Ethics
3
BUS230
Business Law
3
BUS310
Principles of Finance
3
BUS4000
Seminar : Business Policies & Strategies-
3
Marketing - 21 Credits
BUS207
Principles of Marketing
3
BUS333
Advertising / Digital Promotion Design
3
BUS334
Consumer Behavior
3
BUS441
Intersnhip
3
Choose 3 courses from the following :
BUS407
Marketing Research
3
BUS410
Online Marketing Management
3
BUS421
Corporate Studies
3
BUS438
Social Media Marketing
3
BUS351
Sports Marketing
3
BUS437
Special Topics ( with advisor approval )
3
Digital Communications - 12 Credits
COMD115
Intro to Digital Communications
3
COMD200
Digital Analytics & Visual
3
COMD201
Mobile Content Creation
3
COMD300
Strategies & Tactics Dig / Social Media
3
Internship - One intership is required
Grade / GPA Requirement - The minimum passing grade within the major is C ( a grade of C- is not acceptable ). The minimum major GPA is 2.0 and minimum cumulative GPA is 2.0 .
Credit Requirements - A minimum of 120 credits is required for the bachelor degree .
Highest math completed with C or better . Exempt from math placement yes no ENG101 completed with C or better . Exempt from writing placement yes no Submit all transcripts prior to enrollment for accurate transfer evaluation .
Processed by :
Office of the Registrar 6 / 24 / 2022