Gwynedd Mercy University AY2022-2023 Undergraduate Academic Catalog
Course Withdrawal Policies Same as university MARKETING
Degree : Bachelor of Science Program Accreditor : International Accreditation Council for Business Education iacbe . org Program Type : Term Program Modality : On-ground Program Director / Coordinator : Margaret Rakus
Program Description : The marketing program educates students to become successful marketing professionals by focusing on traditional and digital marketing skills needed in various business settings and industries . The curriculum focuses on consumer behavior , advertising , social media marketing , and online marketing in conjunction with a business core curriculum that includes economics , management , accounting , finance , business law and business ethics . Students will be prepared to enter the profession with highly valued skills that include the certifications in areas such as Google Analytics and Google Ads . The program culminates with a course in which students gain experience running a business and developing marketing strategies utilizing a computer simulation . The marketing program offers an optional concentration in digital communication as well as the opportunity to complete the MBA 4 + 1 program . Students should meet with their advisor in their junior year to apply to the 4 + 1 program .
Program Student Learning Outcomes : PLO1 Effectively prepare clearly written business communications . PLO2 Apply knowledge and skills to make appropriate business decisions . PLO3 Apply ethical and moral decision-making principles to business situations . PLO4 Display appropriate quantitative problem-solving abilities in the context of a business problem . PLO5 Use appropriate technological skills required for business professionals . PLO6 Find , evaluate , and apply sources of information relevant to business issues and situations . PLO7 Demonstrate ability to appropriately apply marketing strategic process to business applications that present marketing challenges . PLO8 Construct a marketing mix strategy by applying marketing theory to a practical situation . PLO9 Critically reflect on ethical issues within the profession of marketing . PLO10 Construct a strategic marketing plan .
Experiential Learning : Students are required to engage in an internship , which allows students to put theory into practice , observe professionals engaging their field of study , practice their skills under the supervision of seasoned professionals , network within their chosen field and gain valuable experience . Students should consult with their academic advisor before they plan to register for the internship . Students are responsible for their own transportation to and from off campus experiential learning opportunities .
NOTE : For Major Requirements , see Curriculum Sheets . For Curriculum Sequence , consult Program Advisor
Academic Criteria for Admission , Progression and Retention Program Admissions Requirements and Procedures Same as university
Internal / External Transfers : Same as university Academic Standards / Grade Requirements Same as university
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