Course Name |
Long Title |
Min Credits |
Description |
Requisites |
BUS-323 |
Business Management and Leadership |
3 |
This course provides the student with an overview of management and leadership processes within an organization . By applying principles of planning , organizing , staffing , directing , controlling , and team development and building - to a comprehensive team project - the student will develop an understanding of the role of manager in today ' s organization . |
|
BUS-324 |
Derivatives |
3 |
This course examines valuation and hedging of options , forward contracts , futures contracts , swaps , and other derivatives . Examines fundamental tools commonly used for pricing and hedging and options and futures contracts . |
|
BUS-325 |
Investment II ( Portfolio Management ) |
3 |
This is a rigorous and empirical study of the element of investment , investment background and modern investment theory , analysis and valuation of equity securities and bonds , asset pricing and portfolio theory , and evaluation of portfolio performance . |
Take BUS-313 |
BUS-333 Advertising & Digital Promotion Design 3
An overview of the various offline and online media available to advertisers , the factors influencing the choice of media and the role played by advertising agencies are studied . Topics include the role of advertising in society , effective consumer communication strategies , consumer analytics , segmentation , targeting and positioning consumers , creating digital and non-digital strategies , planning and buying media , executing an advertising plan , developing a message and return on investment strategies and management .
Take BUS-207 . ( Required , Previous ).
BUS-334 Consumer Behavior 3
BUS-340 Business Statistics II 3
This course provides an analysis of the consumer decision process and customer experience design strategies in the market place . Special emphasis is placed on the external and internal influences on the consumer including the effects of demographic , social and psychological variables . Topics include developing strategies , variations in behavior , changing societal values , consumer perceptions , learning and memory theory , consumer motivation and attitudes , self-concept and lifestyle issues , information analysis , post purchase management , organizational buying and marketing regulations . This course is a continuation of BUS 209 . Topics include hypothesis testing , regression and correlation techniques , time series analysis , index numbers , nonparametric techniques and analysis of variance .
Take BUS-207 . ( Required , Previous ).
Take BUS-209 ; Minimum grade C . ( Required , Previous ).