BUILDING - quite dark and minimal, black constructions, as well as glass panels showing inside.
WINDOW DISPLAY - Showing the trends they are creating at the moment, also quirky mannequins doing variations of yoga poses and excersizes.
VM - the VM is quite limited as it is only a sportswear brand, however it does show different poses from yoga through the mannequins which is quite a unique concept, also showing the durability of the products.
FITTING ROOMS - very modern, also very bright, spacious but simple with just a mirror and a hanging area to place the garments.
UNIFORMS - All the staff seemed to be wearing sports wear, which fitted perfectly, as well as having lanyards which was really helpful showing who worked there.
BRANDING - the branding is quite limited and just has the same swing tags of just plain white, they have wooden hangers and a recycling style bag with their branding on.
Part of the visual merchandising as you can see they use a range of different mannequins, one stretching as well as one doing a full on hand stand, that also makes it quite original and quirky.
Which gives me some inspiration for if I was to create a pop up shop.