My first look is Topshop's Flagship store on Oxford Street, in which they have an entire section for underwear / comfort wear.
BUILDING FACE - Modern design, always mixing there displays up as well as having large concrete constructions and huge glass plates to see inside.
WINDOW DISPLAY - At the time, it was full of brightly displayed colours, with the clothes as well as the props used. Shows the trends from the current season also.
VM - The props are ladders showing some of the mannequins climbing on to them, adds uniqueness to the look, mixture of different colours.
FITTING ROOMS - Purple velvet curtains, very luxuriousness feeling.
UNIFORMS - All in own clothes however, all had a
distinctive lanyard on their necks showcasing the brand.
BRANDING - The branding on the swing tags, is just white and black, as well as the back neck label also, the bags they use also being white with black writing.
The set up for their VM for the Underwear section is quite simplistic, even though it holds a lot of colour and patterns, it is presented quite simple and easy to navigate and see what is available, such as the triangle, padded and balconette bras, as well as showcasing the matching pants.
As you can see they also have different sports wear involved in there lingerie section of the store, this includes brands such as Tommy Hilfiger and Adidas, that combine sports and comfort lounge wear this also helps me with inspiration of how I could have my pop up if I was to create a real life store.