My Business Idea
My business idea is to create a brand specializing in Undergarments, looking at things like Underwear, Sportswear and Swimwear.
My main focus is to create items of clothing that create an almost second skin feeling to the body, I want to be able to make people feel extremely confident wearing my garments and the end goal for my brand to be the go - to of basic undergarms.
I have chosen to create this brand because I feel like there is a large gap in the market for brands like this, I feel like there is not a brand that specializes in all three of these items, and throughout looking into the results of some of my research it seemed to be a popular choice throughout my classmates, and a lot of people seemed to agree with my decisions.