Underbars Refrigeration Market SWOT Analysis Report to 2021 March 2017 | Page 2

also increasing their focus on refrigeration equipment for bars so that they can enhance customer
satisfaction.
Further, the report states that one challenge in market is phasing out of refrigerants. Manufacturers
are designing underbars refrigerators that combine sustainability and efficiency. However, selecting
suitable refrigerants has made this a challenging task. The US Environmental Protection Agency
plans to phase out certain refrigerants that are contributing to global warming. Refrigerants such as
R-22, a hydrochlorofluorocarbon refrigerant, have been linked to ozone depletion and come under
intense scrutiny. The Montreal Protocol recommends the reduction of R-22 consumption by 99.5%
below the US baseline by 2020. Although vendors are working on addressing these challenges, it can
consume significant time and resources owing to problems of feasibility and economic justification.
For instance, Hoshizaki is concerned about the volatility of R-290 and its effect on service technicians
who will be working on the units and their transport.
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