The hashtag helped in popularising the call for justice and accountability . For instance , Rinu Oduala ’ s tweet , “ Bamise entered a BRT in Lagos & never came out alive . The state government in charge of security has kept mum till now . # JusticeForBamise ” 35 , was retweeted five thousand times . The tweet shows how social networks help to create sense of responsibility towards Nigerian women by calling on government to take action . Activists turned to this resource , recording failures of state actors and advocating for Bamise and many others who have experienced gender-based violence . Justicedriven sentiments were raised by other feminists , for example Adetutu Balogun , who tweeted , “ After lying yesterday ... See Andrew the Lagos BRT driver confessing ! He raped Bamise !!! # JusticeForBamise ” 36 . The tweet was made with a video of a man confessing to the murder . Feminists understood the power of such growing outrage and used it to mobilize citizens to demand for justice .
Bridging Geographic and Economic Divides
Another recurrent aspect witnessed in all these movements is the unifying capacity of social media with respect to geography and socio-economic status , empowering feminists from all walks of life and regions to engage in advocacy . In the case of # BringBackOurGirls , it was more of a local issue , however , the participation of Michelle Obama illustrates how even feminists who were far away joined in the efforts . In the same vein , the # ArewaMeToo campaign facilitated the northern feminists to connect with larger feminist movements in Nigeria and other countries . This geographic inclusivity is further strengthened by the fact that social media networks , particularly Twitter , enabled low-cost entry , thus feminists of all economic status participated actively in the campaign . In a multicultural society like Nigeria , where traditional advocacy often tends to exclude the poorest , thanks to social media , it was possible for activists from different social classes and occupations to convene and advocate .
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