UN Sport 2020 R20_Global_Catalog_A4_Spreads_LoRes | Page 4

OUR MISSION:
TO CONTINUOUSLY
REINVENT OUTDOOR HYDRATION
AND CARRY SOLUTIONS THAT
EMPOWER AN ACTIVE
LIFESTYLE.
OUR VISION:
ACCOMPANY EVERY
ADVENTURE.
JOIN IN EVERY
JOURNEY.
OUR VALUES:
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WE ARE INVENTORS BETTER IS NOT ENOUGH REMEMBER THE WHY WE ARE INSPIRED
WE PIONEERED HANDS-FREE HYDRATION AND
INTRODUCED THE FIRST BPA-FREE BOTTLES
TO THE WORLD. WE CRAVE CHALLENGE AND
ANSWER WITH INNOVATION. WE’RE DRIVEN BY THE EVER-CHANGING NEEDS
OF OUR TRIBE AND PUSH TO BE THE FIRST TO
MEET THEM. WE GET EXCITED ABOUT SOLVING
PROBLEMS AND TAKING ON SEEMINGLY
IMPOSSIBLE CHALLENGES. WE ARE OBSESSIVE ABOUT WHAT WE MAKE, HOW
IT’S MADE, AND FOR WHOM WE MAKE IT. WE CARE
ABOUT THE WAY OUR PRODUCTS IMPACT PEOPLE
AND THE ENVIRONMENT. WE UNDERSTAND OUR
CONSUMER, AND OUR DESIGNS ARE DEEPLY
CONNECTED TO MARKET INSIGHTS. OUR CONSUMER, CUSTOMER, AND COLLEAGUES
ARE THE FUEL TO OUR FIRE. WE DO WHAT WE DO
BECAUSE OF THEM.
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