UMD Gossett Student-Athlete Center UMd_Academics_10.26.18A | Page 28

Student-Athlete Engagement
& Professional Development
MISSION
Our commitment to The Maryland Way guides our
efforts to help students build a foundation for
successful life after participation in Intercollegiate
Athletics.
VISION
The primary theme of the BRAND U program is:
Discovering the Professional U: using sport as its
“leadership laboratory”. Brand U promotes lifelong
learning to enrich self-awareness, professional
advancement and civic engagement.
Overview of Brand U Pillars
Leadership Development
Career Development
Personal Development
SAAC and Mentorship