Ultimate Home Sellers - Jarrad Mahon | Page 32

The Ultimate Home Sellers Guide Other clients need to do very little or nothing before buyers inspect their property. It all depends. Every property is different. The easiest way to approach presentation priorities is to look at the critical marketing images you’ll be using once your marketing starts. Chances are that most buyers will first become aware of your property from an Internet, newspaper or magazine listing. For a free-standing home, this will normally be an image from the outside. This single photo is what we call the ‘hero’ shot and I will get in to this in more detail under Marketing but the outside image is the main influencing factor here. If a buyer, searching online sees a home they like then this will 30.