Ultimate Home Sellers - Jarrad Mahon | Page 16

The Ultimate Home Sellers Guide many homes to choose from, buyers have more choice and prices will usually be lower. Where there are less homes available for sale, prices will be higher. Second, the purchase of a residential property is almost always an emotional decision. Every buyer will be influenced by the comfort, convenience and lifestyle features a home can offer. In fact, the pulling power of emotion is usually the driving force behind a higher than expected selling price and from a marketing perspective, the more emotionally driven a buyer becomes, the better. 14.