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UK Coaching Hero Branding
Since 2020 , UK Coaching has honoured our Coaching Heroes ! with a strong concept of being SUPER , Jane was transformed into a superhero , complete with a cape .
You can see the initial four ideas the design team created and through an extensive developement stage finally became SUPER Jane .
This logo was built into a social media campaign and featured on actual Coaching Hero medals .
On the right you can see the evolution of Jane from everyday coach to coaching superhero .
Design Digital