UK Coaching Annual Review 2018-2019 UK Coaching Annual Review 2018-2019 | Page 13

The UK-wide, week-long celebration
brought the broader benefits of
coaching – the contribution to
mental and physical well-being, as
well as individual, economic and
social development – into public
consciousness.
What’s more, the campaign remained
in the media’s embrace for the course
of the week, potentially reaching an
audience of over 50 million through
broadcast, print and online content
alone. Naturally, in this day of digital
media, Twitter and Facebook also
played a large part in sharing the
Great Coaching message. All in all, the
Great Coaching campaign racked up a
potential reach of over 23 million on
Twitter and over 50,000 on Facebook.
The hashtags #GreatCoaching and
#CoachingWeek were trending for
several hours in the United Kingdom.
Our thanks to our partners – more
than 120 in total, including all the
Home Country Sports Councils, 60
governing bodies of sport and 32
Active Partnerships – whose support
made all the difference. Their posting
of regular Coaching Week content
across their social media channels,
undoubtedly, helped the campaign to
go viral.
Born’s Story During Coaching Week, Born
helped us promote the campaign
to his audience through his social
media channels.
Born Barikor is
the founder and
CEO of OurParks,
which brings group
exercise classes,
led by experienced,
fully qualified
instructors to city
parks in all London boroughs and
in all core cities across the UK. “For me, Coaching Week was
an opportunity to highlight the
importance of coaching. And to
make everyone know that they
have the coaching element in
them. Coaching is about focusing
on the [participant] and getting
the best out of them [so that they]
come back to [our] sessions week-
in-week-out, enjoy it and, most
importantly, meet new friends and
have fun.”
Founder of OurParks, Born Barikor
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