U&I Label Brand Story U&I Label-Brand-Story | Page 5

U & I - N O T Y O U R A V E R A G E
S W I M W E A R L A B E L
U& I L a b el i s d r e a mt u p i n b et w e en s et s w h i le answer to sw im and surf wear that is missing in
s u r f i n g a t B el l s B e a c h , e ver y s t it c h i s i n s pi r e d the Australian market. Jodie and Emma design
b y t he p ow er of t he o c e a n a nd de s i g ne d t o f i l l sw imwear for active women who respect and seek
t he g a p b et w e en t he u n i n s pi r i n g t r i a n g le a nd design, not trend seek ing women.
for g ot t en f u nc t ion . The U&I girl is an Ocean Dweller not a Sun Baker.
The label f irst launched in 2014 by Australian U&I is st ylish and clean sw imwear complementing
Fashion Swedish an ocean focused lifest yle w ithout compromising
Designer and Photographer Emma Bäck lund.
Designer
Jodie
Hayes
and
on ref ined design- to be worn from the surf to the
The ladies behind the name have a mission to trail and even into the night.
re-establish what liv ing on the coast for women The girls work together w ith inf luencing women
is really about... “ We run, we surf, we play”. U&I all over the globe to create women´s surf culture.
Label work to prov ide women w ith the “grow n up”