4k news_news 26/03/2015 19:20 Page 5
State of Play
Euromedia: What opportunities for your
company do you see in UHD?
Tony Mattera, Product & Technology
Director of Terrestrial Broadcast,
Arqiva: Ultra High Definition is the natural
next step in the continued evolution of
broadcast television services. Traditional DTT
and Satellite platforms are more than capable
of supporting UHD through the use of the
latest compression (HEVC) and modulation
standards (DVB-T2, DVB-S2x). Arqiva is keen
to develop these services across multiple
platforms but, while technically feasible, shall
of course be dependent upon the requirements
of our broadcaster customers, viewers and the
availability of content.
Tor Helge Kristiansen, Principal
Architect, Conax: UHD brings along the
promise of even higher
value content, with its
exceptionally clear
picture and richness in
details. As the content
becomes more valuable,
the pressure from
hackers will also
increase. UHD therefore
represents a new
opportunity for use of
Conax’s security
technology to secure
content delivery on any
screen. We foresee even
higher demands for
state of the art security solutions for UHD
than currently seen for HD.
Matthew Goldman, Senior Vice
President Technology, TV Compression,
Ericsson
Our ConsumerLab studies have found that
consumers want to
‘experience’ video
content, rather than
simply view it on a
screen. It’s therefore
clear why 4K UHD TV
has risen to prominence
and become one of the
most important and
widely debated topics in
the television industry;
it is a superior, higher
quality consumer
experience, far
surpassing the
capabilities of HD.
We’re at the beginning of an exciting new era,
where watching television is transforming into
a bolder, brighter and “almost being there”
10 EUROMEDIA UHD 2015
Euromedia spoke to
broadcast industry
players, ranging from
capture and workflow to
transmission, to gauge
the opportunities and
challenges presented by
the advent of UHD/4K.
experience for the viewer. However, the
potential for a more immersive viewing
experience is due not only to higher image
resolution (four times more than 1080i
HDTV) but also the higher frame rates (double
that of today’s 1080i HDTV KY