UHD SPRING 2018 UHD Special Spring 2018 | Page 18

4K TV shipments still to surge
Paul Gray, principal analyst, consumer devices, at IHS Markit, exclusively shares the
research firm’s latest findings on a buoyant market.
A
ccording to Gray,
(left), 4K TV
shipments are still
surging, with China leading
the way but with other
regions closing the gap.
Almost all 55"+ TVs are
now shipping as 4K, with Gray predicting
that from 2019, all 50"+ will be 4K or higher
resolution. According to Gray, 55" sets will
be the dominant driver of growth short to mid-
term, with 65" steadily growing.
IHS Markit expects 100m 4K TVs to ship
in 2018, rising to over 130m in 2021. China’s
position as the largest region for 4K TV
shipments is driven by large screen size mix,
low prices, and heavy competition between
Chinese TV brands.
North America is the second largest market
for 4K; larger sizes and steadily falling
premiums are driving its growth. Europe is
following fast, but is limited by smaller sizes.
Japan remains far behind, with consumers
buying very small size receivers.
Currently, 10% of Western European
households have a UHD TV, with Gray
predicting that this will rise to 32% by
2021.
Turning his attention to HDR, Gray notes
that CES 2018 saw a strong industry intention
to maximise picture performance and
expects IHS Markit to increase its forecast as
model ranges are launched, with true HDR
performance coming to midrange TVs during
2108, reflecting a strong broadcaster focus on
picture quality.
4K TV Penetration Trend
60%
50%
2016
40%
2017
30%
2017
2017
20%
2017
10%
0%
Source: IHS Markit
Japan
North America Western Europe Eastern Europe
China
160,000
150,000
© 2017 IHS Markit
OLED HDR
LCD HD HDR Compatible
140,000
125,000
100,000
Latin America Middle East
and Africa
HDR TV shipment forecast by display technology
UHD TV shipment forecast by region
75,000
50,000
25,000
0
Asia Pacific
LCD HDR-Compatible
120,000
LCD HDR
100,000
80,000
60,000
40,000
20,000
2016
2017
2018
2019
Source: IHS Markit
2020
-
2021
© 2018 IHS Markit
Source: IHS Markit
2016
2017
2018
2019
2020
2021
© 2017 IHS Markit
Western Europe TV households
200
180
160
140
120
100
80
60
40
20
0
35%
30%
25%
20%
15%
10%
5%
2007
2008
2009
2010
Source: IHS Markit
18 ADVANCED TELEVISION
2011
SD
2012 2013
HD
2014
FHD
2015 2016
UHD
2017 2018
UHD %
2019
2020
2021
0%
© 2018 IHS Markit