those production companies that aren’t
working in HDR yet. The complete chain
needs to be in line to deliver to the channel’s
high standards. This often ends up in lively
discussions about technicalities and how to
realise creative ideas.
Attracting global social
influencers
But creating content in the highest quality to
attract and keep viewers isn’t the only issue
that media companies face. They also have
the challenge of attracting Millennials and
Generation Z to the big screen. In February
2018, a report by eMarketer highlighted that
approximately 2.38 billion people worldwide
will watch digital videos in 2018. Among those
viewers, 1.87 billion will use a mobile phone
to watch video and 1.58 billion will consume
video via YouTube. These are huge figures that
show that these viewing trends are evolving
quickly on a global scale, offering potential to
broadcasters and content owners for increased
monetisation and eyeballs.
But with Millennials and generation
Z watching TV on YouTube, how do
broadcasters and media companies bridge the
gap between online and traditional TV? Teens
have grown up streaming content – they don’t
watch traditional TV, they find their social
influencers online. Recent stats show that as
of October 2017, there are over 80 videos on
YouTube that have been viewed more than a
billion times. These are staggering numbers.
INSIGHT TV is breaking the traditional TV
Secrets of DarkFEST
and 4.6m Instagram followers. When F2 gets the low down on the drivers, how they
posts a video, they share it across their social prepare, what their motivation is and what it
channels and within minutes their videos have means to become Gymkhana GRiD champion,
been viewed thousands of times. covering all the drama and discipline behind
This is a programme model unique to
INSIGHT TV that is seeing traditional
this growing motorsport.
Another big INSIGHT TV success that
TV barriers coming down. This is further blends social influencers with high-quality,
demonstrated with INSIGHT TV’s recent no-holds-barred behind-the-scenes footage is
announcement highlighting its continued Secrets of DarkFEST, also co-produced with
Gymkhana GRiD documentary production Monster Energy. Now in its second season,
partnership with Monster Energy. The show, Secrets of DarkFEST provides mountain bike
which will broadcast on April 14th 2018 on fans around the world with exciting content
INSIGHT TV UHD Channels, streaming service that delves into the trials of creating one of
INSIGHT.TV and Sky 564, follows several the world’s craziest mountain bike (MTB)
drivers taking part in unrivalled motorsport events, DarkFEST. Fans of this wild sport get
sensation, Gymkhana GRiD. An extension to see how the world’s biggest MTB challenge
of legendary rally driver and social media is organised, how the riders prepare, how they
sensation Ken Block’s Gymkhana videos, the ride the course and master the jumps, how
race is open to every driver on the planet. they play, and everything in between.
The documentary shows unique behind-
INSIGHT TV is at the forefront of this
model by creating shows around global social the-scenes footage and follows the back television revolution, making UHD HDR
influencers and Xtreme content creators like stories of several drivers including: Luke programmes that appeal to all demographics
F2 Freestylers. In January 2018, INSIGHT Woodham, Petter Solberg, Ken Block, Adam including Generation Z and Millennials.
TV launched a new show, Tackling Europe, Elder, Nikolett Szanto and Dmitrij Sribnyj. The channel is available on linear broadcast
starring global social media influencers F2 The race, which features mind blowing stunts in Europe, Asia and the Americas, non-
Freestylers Billy Wingrove and Jeremy Lynch and breath-taking obstacles often in the dark linear and OTT platforms and shows can
as they complete the ultimate European road with no headlights, was held in Johannesburg be watched anytime, anywhere, on any
trip. The show was a huge hit for fans of F2, at the Carnival City Resort in South Africa device. Viewers across the world can view
who have around 6.5m YouTube subscribers on November 18th and 19th 2017. The show hundreds of hours of INSIGHT TV’s creative,
non-scripted programmes that capture the
audience’s imagination, tapping into the social
influencer market and thereby creating a new
opportunity to bring the younger demographic
to the UHD HDR TV screen.
Gymkhana Grid
INSIGHT TV creates, and commissions
hundreds of hours of non-scripted, high-
quality series based on global trending
topics, featuring popular social influencers,
reaching millions of homes in Europe, Asia
and the US. INSIGHT TV has distribution,
production and partnership deals with
major players around the world including:
Amazon Prime Channels, Samsung TV
Plus, Deutsche Telekom, Monster, CJ E&M,
Media Broadcast, Layer3, Olympusat,
Simmin, SK Broadband, Swisscom,
Vodafone, Tricolor and M7 Group to name
a few.
ADVANCED TELEVISION 15