UHD SPECIAL - AUTUMN 2017 UHD_AUTUMN 2017 | Seite 6

And  SVoD  services  offer  a  wider   variety  of  UHD  genres  (May  2017)   Total UHD Titles* Ac=on   Adventure   Anima=on   Biography   Comedy   Crime   Documentary   Drama   Family   Fantasy   History   Horror   Music   Musical   Mystery   Romance   Sci-­‐Fi   Short   Sport   Thriller   Western   Amazon  Prime   Amazon   Video   Video   36   67   Sky   110   NeTlix   186   Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y *UK  totals  only,  excludes  Adult  content   And  SVoD  services  offer  a  wider   variety  of  UHD  genres  (August  2017)   Total UHD Titles* Ac=on   Adventure   Anima=on   Biography   Comedy   Crime   Documentary   Drama   Family   Fantasy   History   Horror   Music   Musical   Mystery   Romance   Sci-­‐Fi   Short   Sport   Thriller   Western   Amazon  Prime   Amazon   Video   Video   32   70   Sky   114   NeTlix   201   Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y •  4K TV continues to surge, 1/3 of TVs shipped worldwide in Q2. >  China leads by far, other regions increasing rapidly. •  Shortage of 32”-43” increased share of 4K from Q4’16. •  In 40”+ sizes, 4K now 60% of sets shipped in developed regions. 4K TV Penetration Trend 60% 50% 2016 Q2 40% 2016 Q3 30% 2016 Q4 20% 2017 Q1 10% 2017 Q2 Japan North America Source: IHS Markit Western Europe Eastern Europe China Asia Pacific Latin America Middle East and Africa © 2017 IHS Markit © 2017 IHS Markit. All Rights Reserved. 1 TV households in Western Europe by TV set resolution •  Limited by ~8 year replacement cycle, many stay with HD-only sizes (e.g.32”) •  28% of households have a UHD TV by 2020 Western Europe TV Households 40% 180 36% 200 160 32% 140 28% 120 24% 100 20% 80 16% SD 60 12% 40 8% UHD% 20 4% 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: IHS Markit © 2017 IHS Markit. All Rights Reserved. 6 ADVANCED TELEVISION Y Y Y *UK  totals  only,  excludes  Adult  content,  Amazon  excludes  partner  channels   4K shipment share by region, Q2 2017 0% Y Y UHD HD 0% © 2017 IHS Markit