UHD SPECIAL - AUTUMN 2017 UHD_AUTUMN 2017 | страница 20

Analyst: Dynamic China market leads Europe 4K TV

According to research firm Dataxis, nearly 12 million 4K TV sets were sold in Europe during the year 2016, which represents a growth of 102 % in comparison to 2015( 6m). The sales were driven by the UK( 2m), Germany( 2m), France( 1.7m), Russia( 1.4m) and Italy( 880,000). Furthermore, Dataxis estimates that 4K TV sales in Europe will reach 17m by the end of the year 2017.

In 2016, 4K TV represented 22 % of the 53m TV sets sold in Europe compared to only 10 % for the year before. However, the 4K TV set market in Europe remains far
In Thousand Unit
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4KTV Sales- China / Europe China Europe
2015 2016 2017
Dataxis source away from China, which is the leading market. More than 25m 4K TVs have been sold in China in 2016 and Dataxis estimates that 40 % of TV shipments were 4K for the first quarter of 2017 against 33 % for year 2016.
Dataxis predicts that 4K sales in Europe will continue to increase rapidly despite the lack of 4K content. The democratisation of 4K made by the manufacturers and the dynamism seen in the Chinese market show that 4K sales is bound to rise in Europe in the coming years.
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Yearly Flat TV sales- Europe
2015 2016 2017
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Yearly 4KTV sales- Europe
2015 2016 2017
Russia
Germany
UK
France
Italy
Turkey
Poland
Spain
Ukraine
Netherlands
Czech Republic
Romania
Other Europeen Countries
Germany
UK
France
Russia
Italy
Turkey
Spain
Ukraine
Poland
Netherlands
Austria
Other Europeen Countries
Source Dataxis
Source Dataxis
Huawei powers Digicel 4K
Multi-play telco Digicel and Huawei Technologies have teamed up to push the boundaries of technology and put the real power of fibre to the test with the first-ever local linear broadcast of Ultra High Definition TV( UHD-TV) in the Caribbean.
Hosted at Digicel’ s downtown Kingston headquarters in Jamaica, the test demonstrated the benefit of having a 100 % fibre optic network and 100 % IPTV capabilities coupled with Huawei’ s latest technology for encoding and delivery.
“ Just imagine that while most people across the world are still getting used to standard HD TV, technology has jumped four steps ahead, and thanks to the power of our fibre network and hybrid
TV platform, UHD-TV can be a reality for Jamaica and indeed all of our fibre networks in the region,” said John Quinn, group CTO for Digicel Play
“ It’ s all about innovating and keeping our customers at the leading edge of technology even as it moves so fast. Together with Huawei, we have shown you that we can deliver 10Gbps
broadband speeds and now we are leveraging this same technology to demo a whole new world of TV experience to viewers across the region,” he added.
“ Today is a proud day for Huawei,” declared Engelbert Reys, account director for Huawei Technologies.“ Working with Digicel, we have achieved incredible
things and we are changing the lives of customers for the better. Using the most advanced technology we have shown that the Caribbean can lead the world in next generation entertainment. Digicel and Huawei continue to go from strength to strength and the future is very exciting for both of us and our customers.”
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