UHD SPECIAL - AUTUMN 2017 UHD_AUTUMN 2017 | Página 14

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Ultra HD Forum to share its UHD
user research
he Ultra HD Forum - the global
organisation defining industry best
practices for the introduction of
technologies to facilitate the ultra-high-
definition (UHD) viewing experiences – is
sharing at IBC insights from in-depth research
on over 50 TV operators for technologies
needed to deliver the next generation of
entertainment based on UHD standards.
The findings will first be revealed during
a meeting of the Forum’s membership, then
shared broadly, during a Masterclass open to
all IBC attendees on Monday September 18,
from noon until 2 p.m., in the RAI’s Emerald
Room. This in-depth information on the
industry’s true priorities will help the Forum
plan its future work on what it calls ‘Phase
B’, the next generation of UHD technologies,
expected to be deployed beyond 2018.
“Our masterclass will focus mainly on what’s
still to come with UHD, reporting on major
field trials and early launches of Next-Gen
Audio and HDR. We’ll also dive deeper into
the Next-Gen Audio technologies with the
industry’s three key technology providers,”
said Ben Schwarz, who chairs the Forum’s
Communications Working Group.
In other UHD news, Thierry Fautier (above),
president of the Ultra HD Forum, announced
an increase of the Forum’s activities in the
Asia-Pacific region, with public interoperability
demos set for China in the Fall, followed
by a member’s meeting in Korea prior to
the 2018 Winter Olympics. Fautier said,
“The Ultra HD Forum goes where the UHD
action is, and China is the #1 country for
UHD sets, while Korea has the first UHD
terrestrial broadcasting deployment, using
the ATSC 3.0 standard. Meanwhile, we are
still growing with recent additions such as
Travelxp, an HLG pioneer, and the Forum
Audiovisuel Numerique, representing the
vibrant French UHD ecosystem, which is
leading UHD deployments in Europe.” Fautier
added, “It is key for us to engage with regional
organisations to understand operator needs
from around the world. We’ll continue, for
example, with our presence at the 4K-UHD
Summit in Malaga this November.”
Fox, Panasonic,
Samsung boost for
HDR10+
HDR10+ compliant products.
HDR10+ offers system
flexibility, allowing a variety
of partners, including content
20th Century Fox, Panasonic
creators, content distributors,
Corporation and Samsung
TV manufacturers and device
Electronics have forged
makers, to incorporate
a new partnership to
this platform and improve
create an open, royalty-
the viewing experience for
free dynamic metadata
platform for High Dynamic audiences. The HDR10+
Range (HDR) through an platform was designed to
associated certification and allow for future development
logo programme, tentatively and innovation in order to
called HDR10+. Together, deliver a more powerful
the three companies will technology in the years to
form a licensing entity that come.
“Panasonic has a long
will begin licensing the
HDR10+ platform in January the visual display business of the Fox Innovation Lab. history of working with
2018. The entity will license at Samsung Electronics. “We “HDR10+ provides dynamic industry leaders to develop
the metadata broadly to are committed to making metadata, which precisely lasting technical formats.
content companies, ultra- the latest technology describes every scene to We are delighted to work
high definition