Our new Media and Communications
course will engage you in creative,
collaborative and professional ways of
thinking, researching and working. The
degree emphasises studying the media
and understanding the importance of
creative communication skills in this
exciting and dynamic sector.
BA/BA (Hons)
Media and
Communications*
We live in a world where
everyone joins in media debates
and many people are content
creators, but how do you
differentiate yourself, and your
professional skills, in this field?
On this new course you’ll study
media theory while gaining the
creative and collaborative skills
you’ll need to establish a career
in tomorrow’s global, digitally
networked world. Creative Entrepreneurship is a vital part
of Years Three and Four. You’ll learn skills
and approaches that will enhance your
business-sense and employability. Many
of our students have gone on to create
their own successful companies and we
have an in-house Business Innovation
Zone (BIZ) to help you get your
enterprise up and running.
What media and communications
knowledge and skills will you need for
the many roles which require them in the
fast-moving world of work? You will
study theories of media and
communications and debate the role of
media in economics, politics and society.
You will look at the role of publicity,
propaganda and social campaigning,
and you will learn about the artistic and
creative digital work which shapes the
societies we live in. You can opt to study for an honours
degree over four years or an ordinary
degree over three years. You will
complete a range of modules each year
as outlined.
You’ll also put this theoretical
understanding into action – although this
is not a dedicated production course, it
does have a production strand that
focuses on video, audio and online
content creation. You will develop your
writing, management and team skills
needed to produce imaginative and
creative work of a high standard. During
your degree you will be meeting and
learning from media professionals in the
fields of media and communication. In
addition, you will be working with
carefully selected external clients on
media and communication projects.
The course is designed to build your
creative, critical and research skills year
on year, as well as your ability to put
ideas into writing and practice.
Structure
Teaching, learning and assessment
You’ll learn through lectures, seminars,
individual work and group work. The
assessment strategy uses a range of
methods to support your academic and
professional development. These include:
essays, reports, presentations, on-line
discussions/postings, exams, reflective
diaries, e-portfolios, and content
production for different media such as
video, photography, website, blogs, posts
and tweets. For full details see the course
entry on our website.
Modules
Year One
Media Industries 1/ Core Concepts in
Media and Communications/ Media
Analysis/ Digital Content Creation/ Media
Production: Skills and Techniques/ Media
Production: Video Project
68
Year Two
Media Industries 2/ Popular Media
Cultures/ Media Client Project/ Media
Campaigning/ Media Production: Digital
Storytelling/ Media Production: Online
Journalism
Year Three
Media, Politics & Society/ Independent
Research Project/ Persuasive
Communication/ Creative
Entrepreneurship: Media and Film/ and
two options
Year Four
Modernity on Screen/ Industry-based
Learning/ Dissertation and two options.
Year Three and Four options may
include:
International PR (Year Four students
only)/ International PR – online version
(Year Four students only)/ Screenwriting/
Photography & Visual Culture/ Film and
the Family/ Creative Entrepreneurship
(Year Four students only)/ Film Festivals/
Public Relations & Activism/ Popular
Music/ Critical Perspectives in Radio/
Photography Practice/ Storytelling in
Convergent Media/ Playwriting 1/ The
Only Way is Ethics: Art, Participation and
Ethics/ Experiential Learning/ Video
Production (Year Three students only)/
Science Fiction, Fantasy and Horror/
Comedy
The modules listed here are correct at
time of print (Feb 2019) but may differ
slightly to those offered following
validation in April 2019. Please check the
website for any updates.
*Subject to validation