in export/import, international operations, international marketing, logistics manager, global products and international business strategy. A selection of subjects for this major include ?? Business Negotiation ?? Operations Management ?? Strategic Management ?? International Business ?? International Marketing ?? Cross Cultural Management
?? Strategic Management
Marketing
Course highlights You will study the practical aspects of developing and implementing marketing strategies and campaigns, using real life case studies to explore the role that marketing plays in building profitable organisations. In addition to examining best practices and techniques, you will learn how companies undertake market research in order to make informed decisions. If you intend to pursue a career in business, a good understanding of market research is fundamental. Career opportunities Business graduates with a major in Marketing pursue a broad range of successful careers including: advertising executive, brand or product manager, direct marketing consultant, electronic marketer, interactive marketer, international marketing consultant, market researcher, marketing coordinator or public relations officer. Graduates also undertake managerial roles in marketing, sales, customer service management and international marketing. A selection of subjects for this major include ?? Consumer Behaviour ?? Marketing Communications ?? Interactive Marketing ?? Strategic Marketing ?? International Marketing ?? Marketing Fundamentals ?? Public Relations or Service Industries Marketing
Sports and Events Management
Course highlights This is a strong industry-based course designed to provide graduates with both the theoretical knowledge and practical management skills required to pursue a career in sports and events management. Local industry contacts provide the opportunity for students to hear from guest lecturers and take behind the scenes tours to sp ?'F??rfV?VW2?F??2????fF?fR&?w&??27V?F&?Rf?"??F?f?GV?2??FW&W7FVB??F?R?W&F?????7WW'f?6?'???FF?R?B6V???"?WfV?2?b7?'G2?BWfV?G2??vV?V?B?6&VW"??'GV??F?W2F?R??GW7G'??b&?fW76????7?'G2?BWfV?G2??vV?V?B?2w&?v??r&?F??Bw&GVFW2&R????v?FV??B??v?FR&?vR?b&V2??6?VF??s?6???V??G??B6?'?&FRWfV?G2??vV?V?B?6??6W'B??vV?V?B?6??fW&V?6R??VWF??w2?B6??fV?F?????vV?V?B?WfV?B?BfW7F?f???vV?V?B?7?'B?BV?FW'F???V?B?r?v?fW&??V?B?BV&?26W'f?6R???W"?FV??BfV?VR??vV?V?B?&V7&VF?????B?V?7W&R6?V'2?7?'G2v??G2?&v??6F???2?7?'G2F???7G&F????7?'G2?B6??fW&V?6Rf6??F?W2??vV?V?B?7?'G2?&?WF??r??FWW"7?'B?&v??6F???2?B????&?f?B?&v??6F???2?6V?V7F????b7V&?V7G2f?"F??2???"??6?VFR (<(27?'G2??vV?V?B (<(26?V"?Bv??r??vV?V?B (<(26??fW&V?6R?BWfV?G2??vV?V?B (<(2'W6??W72?Vv?F?F???(<(26W'f?6RV?G???vV?V?B (<(2V&?2&V?F???26??v?2 (<(27?'B?BV?FW'F???V?B?p??F?W&?6???vV?V?@?6?W'6R??v??v?G2?5R?2??FW&?F?????&V6?v??6VBf?"?G2?VFW'6????F?W&?6?VGV6F????BF?RV??fW'6?G?( ?2F?W&?6?66???'2?fR&VV?&??VB???w7BF?RF?F?W&?6?6FV?72??F?Rv?&?B???'F?W&?VVV?6??B?2?VF??rF?W&?7BFW7F??F???v?F?W?6V??V?B&7F?6?W?W&?V?6R??'GV??F?W2???ffW"??6?VF??rf?V?BG&?2???GW7G'??6V?V?G2v?F?F?R??6???GW7G'????f??fV?V?B??6?W'6RFWfV???V?B?B&?f?F??rwVW7B?V7GW&W2?6&VW"??'GV??F?W2F?W&?6???6?'?&FW2??F?R6V7F?'2F?B6W'fRF?R?VVG2?bf?6?F?'2??6?VF??rF?V?R&?2???FV?2??&??W2?66???2?6?V'2?&W7FW&?G2?GG&7F???2?f?6?F?"6V?G&W2?&W6V&6??BVGV6F????v?fW&??V?BG&fV??BF?W&?6???7??V?f?&???V?F???vV?V?B?&WF??G&fV??6??fW&V?6R?BWfV?G2??vV?V?B?B?F?W"&V?FVB6V7F?'2?6V?V7F????b7V&?V7G2f?"F??2???"??6?VFR (<(2F?W&?6???vV?V?B (<(2F?W&?7B?B?V?7W&R&V?f??W"??vV?V?B (<(2F?W&?6??BF?RV?f?&???V?B (<(26??fW&V?6R?BWfV?B??vV?V?B (<(2FW7F??F?????vV?V?B (<(2F?W&?6???7??B?????p????vV?V?@?6?W'6R??v??v?G2F??26?W'6R6?&R??W"?V?6???rBf?"7V66W76gV?6&VW"??'W6??W72??vV?V?B???vV?V?B7V&?V7G2?fR&VV?FW6?v?VBgFW"W?FV?6?fR6??7V?FF???v?F?&?7V7F?fRV????W'2?B??GW7G'?F?v?fR??R6??WF?F?fRVFvR??F?R'W6??W72v?&?B?B??FW&?F??????"?&?WB?6&VW"??'GV??F?W22w&GVFRv?F????"????vV?V?B???R6?W'7VR'&?B&?vR?b6&VW'2??6?VF??s?6??VbW?V7WF?fR?ff?6W"?'W6??W72??vW"?'W6??W726??7V?F?B?V?G&W&V?WW"?F???7G&F?fR?ff?6W"?B6V???"W?V7WF?fR?ff?6W'2?"6V???"??vV?V?B&??W2??&V27V6?27G&FVv?2?????r?F?F?V?G???vV?V?B??W&F???2?V&?2&V?F???2?GfW'F?6??r??V??&W6?W&6W2?Bf???6R?6V?V7F????b7V&?V7G2f?"F??2???"??6?VFR (<(2?W&F???2??vV?V?B (<(26W'f?6RV?G???vV?V?B (<(27&?727V?GW&???vV?V?B (<(2?&v??6F????6??vR (<(2??v??r6????B?VF?V?V?FW'&?6W0??'W6??W72?u??6?W'6R??v??v?G2??Rv???v???V?FW'7F?F??r?bF?R??7B?b?r??'W6??W727F?f?G??F??2FG2f?VRF???'W6??W72FVw&VR'?&?f?F??r??#2??FW&?F????V?FW&w&GVFR&?7V7GW0??#??