Glossary Personal innovativeness ‘ determines one ’ s tendency toward novelty-seeking and risk-taking behavior ’.
Technology anxiety represents an individual ’ s negative emotional response that is exhibited through fear or apprehension for using technology .
Desire can be defined as simply a psychological state of mind involving a feeling or a wish to have something .
Independence is the degree to which an individual perceives a strong self-concept , a sense of autonomy , and personal achievement .
Tradition reflects the extent to which a person has strong regard for traditional values .
Ambiguity intolerance reflects the degree to which an individual feels uncomfortable and threatened in an uncertain situation .
A summary of On-demand air mobility ( flying taxis )
It is a well-documented fact that rapid urbanization , especially the entry of people into major cities around the world in search of better economic opportunities and living conditions , has put significant pressure on existing public infrastructure and services such as road transportation . This has ultimately caused overcrowding and mental stress . In this context , emerging transportation technologies or services such as on-demand air mobility ( ODAM ), or more simply air or flying taxis , will play a key role . ODAM is an innovation that researchers , futurists , and experts alike believe , may play a prominent role in reducing inefficiencies and stress due to road congestion worldwide ( Eker et al ., 2020 ; Rajendran & Srinivas , 2020 ; World Economic Forum , 2019 ; Yedavalli & Mooberry , 2019 ).
More so , since the concept of ODAM is highly compatible with the United Nation ’ s Sustainable Development Goal 9 of building resilient infrastructure and promoting innovation , this becomes an interesting area of study with larger social discussions . Meanwhile , according to industry sources , it is projected that the use of ODAM services will start in late 2023 ( Jones , 2020 ). Similarly , it has been projected that the value of the ODAM market worldwide will rise from US $ 1.3 billion in 2018 to US $ 9.4bn by 2026 ( Globe Newswire , 2019 ). It will thus emerge as an important market with strong economic potential for investors and by extension increase the revenue base of cities and national governments .
Conclusion
This study proposes a model suitable for the use of on-demand air mobility ( ODAM ), based on personal cultural values theory and psychological research . It uses a dataset of young consumers from the Czech Republic to examine the effect of both individual cultural influences and psychological characteristics in the future use of ( ODAM ), which is expected to have some effects for city shuttling and personal well-being in the near future . Evidence from the study reveals that independence as a belief of individual cultural values has a significant effect on personal innovativeness , while positively influencing the
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